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design of brand identity and logo

Brand Identity

Build your business from zero to hero

πŸ’Ž

Build your business from zero to hero
with Brand Identity...

As a marketing & branding company, Design Hero works with our clients on an ongoing basis to help businesses grow and thrive.

That’s why we don’t just do β€œlogo design”, we offer branding packages that will help your business attract the right customers, establish itself in a marketplace and grow a loyal audience.

The Value of Good Branding

You know your business better than anyone:
You probably already know what your brand is, even if you can’t explain it yet.

But your customers don’t.

So how do they get to know your brand?

Customers interact with your brand every time they see your logo, use your services, visit your website, get an email or chat to your staff.

Anywhere a customer interacts with your business is an opportunity for them to get to know your brand.

And when they know your brand, they trust you.

Humans are hard-wired to only trust people we know.

And we only give our hard-earned money to people we trust!

☝️ And that’s the real reason why good branding is so valuable!

πŸ’· More trust = more sales

You might be starting a new business, or you might be already up and running, but there’s one thing that all businesses have in common:

Big or small, online or offline, bold or boutique; Every business needs a brand.

Cheap Logo Design vs Design Hero Branding Packages

You might have a logo, but a logo is not the same as a brand.

Your logo is simply one piece of the puzzle!

Brand Identity 1

Your brand is the story behind your business

Branding isn’t hard, sometimes businesses just need a bit of guidance with building a brand their customers can engage with.

Your brand consists of many elements. When done correctly, your brand should tell your customers:

  • What you do
  • Your business personality
  • Your business values
  • Your target market

Any contact your customer has with the business is an opportunity to communicate your brand.

On the other hand, it could be a missed opportunity.

 

Brand Identity 2

Take your business brand from Zero to Hero.

At Design Hero, my branding process gets to the heart of your business. I’ll help you to…

  • Create a killer hero brand
  • Establish a loyal customer base
  • Never lose a customer

I’ll learn the most important parts of your business and simplify them into a clear, concise message that is conveyed to your customers.

The result?

A powerful brand that resonates with your target market, and gets your customer thinking “This is my kind of people, let’s do business”

I offer 3 levels of branding packages to suit every budget.
I can do basic logo design all the way up to full branded packages with brand guidelines.

The unique thing about my pricing structure is that you can start on a lower level of branding and upgrade if you need to at any time!

All of my quotes are issued in writing so you know exactly what you get: no surprises!

Speak to Design Hero today to build a new brand or to grow your existing brand into an unstoppable juggernaut that will crush your competition, and take your business to the next level.

  • Strengthen your marketing message.
  • Define your target market.
  • Build customer loyalty.
πŸ¦Έβ€β™‚οΈ

15 years
experience

🧾

Free
Design Quote

πŸ†

Projects
big & small

πŸ—ΊοΈ

Clients
across the UK

⚑ Get a quote for Brand Identity

Brand Identity Packages from Design Hero

Here are my branding and brand identity service packages which I’ve put together to give you the best bang for your buck πŸ’°

These branding packages will coach you through the branding process and arm you with the knowledge to take your business to the next level.

You can upgrade your package at any time if you’d like to expand the scope of your project, and my branding design fees are split up into multiple payments to make financing easier.

Get in touch with Design Hero if you’d like to discuss my branding services.

Bronze
Brand Design

A super, simple, stunning "done for you" branding package, designed for startups on a tight budget.

  • 🧠 1 to 1 "brand brainstorm"
  • πŸ“ Logo for web, print and social
  • 🎯 Define your brand message
  • Brand brainstorming
  • x3 logo concepts
  • Font investigation
  • Colours investigation
  • x1 round of revisions
Claim Now

Silver
Branding Design

Our guided branding package arms business owners with branding insight to laser target the right customers.

  • 🧠 1 to 1 "brand deep dive"
  • 🀝 Extra brand guidance
  • πŸš€ Unlock your brand potential
  • Everything in bronze plus...
  • 1 to 1 brand workshop
  • Additional design time
  • Fully realized brand
  • x2 rounds of revisions
Claim Now

Gold
Branding service

Comprehensive branding process with your own brand consultant to build a killer brand across every touchpoint of your business.

  • 🧠 Group Strategy Session
  • πŸ“– Brand guidebook for staff
  • πŸ’Ž Fully realized brand
  • Everything in silver plus...
  • Photography or videography
  • Design of brand collateral
  • Branding strategy and consultation
  • Brand guidelines for your staff
Claim Now

brand identity design

Here's what they say about Design Hero Brand Identity

Don't Just take Our Word for it...

Join the Brand Identity experts!
Our digital marketing experts have helped hundreds of businesses to supercharge their marketing. Our professional web designers, web developers and marketing consultants go above and beyond to take your business to the next level. Here’s what our many happy clients say about our creative design company.

5 star verified google business
Best Brand Identity designs as rated by Google
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client testimonial

Allan

Hollybank House

Professional Brand Identity Services

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Design Hero are a full digital marketing Agency for Brand Identity

All your creative design & marketing needs under one roof

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Get a Free Quote for Brand Identity

  • No obligation
  • Fixed fee or hourly rates
  • Quote in writing
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Websites that perform online to deliver real business growth

Amazing Brand Identity from the superpowered design agency

So what do I do differently from every other web designer out there?

With over 15 years experience in the creative sector spanning architecture, product design, web design and marketing, I offer a skill set which other local designers struggle to match.

What does this mean for you? Simply put, I do it better.

My unique skill set means I don’t just design websites which looks good:

I also throw in real marketing advice to help you convert into new customers, and increase sales!

πŸ’Έ

Affordable

Don’t be fooled by digital villains! There will always be someone offering websites at rock bottom prices, which fails to do your business justice. That’s why I guarantee
real value at reasonable prices.

  • Clear design fees
  • No hidden charges
😍

Beautiful

Looking professional online is the best way to impress new customers. Call me bigheaded, but I promise I will help you look the part, with design that will
knock your competitors socks off with your new website.

  • Cutting edge design
  • Stun your competition
⚑

Powerful

Every Design Hero website comes with my custom-built dashboard, a page builder, and pro widgets included as standard!
It couldn’t be easier to update your site, you can
edit pages with a simple drag and drop interface.

  • Pro page builder included
  • Visual drag and drop interface
πŸ”’

Secure

As an experienced web developer, I don’t use baggy, insecure plugins. Under my maintenance package I make sure your site is up to date, backed up, and your SSL Certificate is installed.
So your website is as safe as houses.

  • Support package available
  • Cloud Backups
πŸ“±

Mobile Friendly

More people are browsing the web on mobile than ever before.
Did you know Google will penalize any website which isn’t mobile friendly?

That’s why I guarantee that my websites adapt to any device and screen size.

  • Mobile Responsive design
  • Look good on any device
πŸ”

Optimized

Want to get found on Google? This is where many budget web designers fall flat.

I make Search Engine Optimization a priority, so your website is fast, smooth and
optimized for Google.

  • Search Engine Ready
  • Optimization Included

Brand Identity FAQs

Male business superhero
Every website is different:

Do you want a simple scrolling site for a startup business, or an e-commerce booking website for your chain of hotels?

The budget of your website is determined by how much content you want to have online, and what functionality you need from your website.

Either way, the budget is within your control:

I offer a tiered fee structure so you have the flexibility to create a website that suits your budget.

Don’t forget you’ll also need an SSL Certificate, Hosting and a Domain, so remember to budget for these as well!
All of my prices are agreed upon in advance, and set out in writing.

My detailed design proposal sets out everything in detail so you’ll know exactly what you get for your money.

I understand that a website can be a large expense for a business, that’s why my design fees are split into 5 payments throughout the project.

A 20% deposit secures your place in the work schedule. The final 20% is to paid just before the site is launched.

If you decide you’d like to add to the scope of the project, or add more content to your website, that’s fine!

I will always discuss any extra costs with you in advance, so there are no surprise charges, or hidden fees.
You could get your business online in just a few weeks!

A starter website can take just a couple of weeks, while more complex sites typically take a few months.

The timeframe depends on the scale and complexity of your site.

The most important part of getting online quickly is having your content ready, and responding quickly to any queries so make sure and do your homework on time to ensure your project runs smoothly.
In a word: yes!

With every Design Hero website you have access to your own customized dashboard where you can add or edit posts. Every website also includes my pro page builder, so you can create beautiful posts, and even make your own pages.

Of course, if you don’t feel comfortable making changes I’m just a phone call away and I’m happy to make changes on your behalf.
After launch, I will teach you how to use your new website and if you have any questions I’m just a phone call away!

I also offer a maintenance and support package to take the hassle of setting up and maintaining your website, so you don’t need to lift a finger if you don’t want to.

Please see my hosting page for details.
All I need to get started on designing your website is your content:

This means text, images, videos, and anything else you’d like me to put on your website.

I’ll guide you through the whole process, from start to finish.

I can help you secure your domain and hosting, steer you through gathering your content, and will keep you informed on progress throughout the project.

I’ll always give you honest and practical advice about the best way to market your business online.

A 20% deposit secures your place in the work schedule, and I will get started on creating your new website right away!
Every client gets the superhero treatment from our professional marketing experts

Crush your competition with our professional Brand Identity services

So what do I do differently from every other marketing agency out there?

With over 15 years experience in the creative sector spanning architecture, product design, web design and marketing, I offer a broad skill set which other local designers struggle to match.

I bring all of your marketing activities under one roof, and every one of my clients gets superhero treatment.

You can expect simple, but practical marketing advice and solid strategy based on experience.

Grow your brand from zero to hero with marketing and branding from Design Hero.

πŸ’Έ

Affordable

Don’t be fooled by digital villains! There will always be someone offering marketing at rock bottom prices. Too often my clients come to me as a second attempt, having thrown away good money on bad advice.
That’s why I focus on
real value at reasonable prices.

  • Clear design fees
  • No hidden charges
πŸ‘Ό

Honest

Building a strong brand, and reaching new customers isn’t easy. It often requires getting out of your comfort zone and accepting hard truths about your business. But I’ll always give you the right advice, rather than what you want to hear!

I’ll always give you honest advice, even if you don’t want to hear it!

  • Simple, practical advice
  • No "technical talk"
🧠

Experienced

Let’s face it:
Marketing can be a bit wishywashy!
Technology and audiences are changing rapidly, and it’s hard to know what the right advice is.
My broad range of experience means you have the benefit of real insight.
I’ll make sure your business stands out from the competition.

  • 15 years of experience
  • Self taught expert

Brand Identity FAQs

female business superhero
Marketing and branding don’t have to break the bank: There are many marketing activities that will add value for not much investment.

It depends on what your needs are.

Do you need a simple logo for your new business idea, or a full brand with guidelines for your many employees?

That’s why Design Hero branding packages are broken down into tiers to allow you to build a brand within your budget.

For marketing activities, I can fee at an hourly rate, or with fixed fees for larger projects.

Either way, all fees will be made clear upfront and in writing.
All of my prices are discussed in advance and set out in writing,

Whilst a branding project can have a fixed fee, marketing usually consists of many different activities.

Either way, my design proposal will set out everything in detail, and a 20% deposit secures your place in the work schedule.

I will always discuss all costs with you in advance, so there are no surprise charges, or hidden fees.
Different marketing activities can take different timeframes to complete: Some are quick fixes and others require a slower pace For brands, You could reveal your new business brand identity in as little as a week! A basic logo design can be created in less than a week while more complex brands typically take a few weeks. The timeframe depends on the scale and complexity of your branding project. The most important part is responding quickly to any queries so make sure and do your homework on time to ensure your project runs smoothly!
What services don’t I offer?! I offer a range of marketing services from the design of brand identities to targeted marketing and social media, so I can bring all of your marketing activities under one roof! With over 15 years of experience in the creative sector spanning architecture, product design, web design and marketing, I offer a broad skill set which other local designers struggle to match.
  • Brand Identities
  • Social Media
  • Targeted Marketing
  • SEO and Digital Marketing
  • Google advertising
  • Local Marketing
  • More…
My branding process gets to the heart of your business, learns it’s most important aspects and values and simplifies them into a clear, concise message that is conveyed to your customers through the logo, the colours, the typography and the photography. The output depends on the budget of your branding package, however, most brands include:
  • Market Research
  • Brainstorming session
  • Concepts
  • Revision of chosen concept
  • Refinement of the final logo
  • Chosen Fonts
  • Chosen colour pallette.
  • Digital logopack in a variety of formats
  • Brand guidebook of how to use the brand.
All you need is a willingness to grow! Technology and audiences are changing rapidly, and it’s hard to know what the right advice is. It often requires getting out of your comfort zone and accepting hard truths about your business. But don’t worry: I will always guide you and give you honest and practical advice about the best way to market your business. If you want to get started, simply pick up the phone, or send me a message!
Every client gets the superhero treatment with Design Hero

Cutting edge Brand Identity design from the superpowered creative agency

So what do I do differently from every other graphic designer out there?

With over 15 years experience in the creative sector spanning architecture, product design, web design and marketing, I offer a skill set which other local designers struggle to match.

What does this mean for you?

It means you don’t just get a pretty picture, which fails to turn into sales.

I pair my design with the science of marketing to increase your influence and leverage more sales.

Get the edge over your competition with graphic design from Design Hero.

πŸ’Έ

Affordable

Don’t be fooled by digital villains! There will always be someone offering design at rock bottom prices. Beware the trap of pretty pictures that often fail to turn into sales!

That’s why I guarantee
real value at reasonable prices.

  • Clear design fees
  • No hidden charges
😍

Beautiful

A well designed, and planned graphic can give you the extra edge and steal customers from your competition. My designs are backed by the science of marketing to help you
turn promotions into extra sales.

  • Design backed by marketing
  • Get the competitive advantage
πŸ’¨

Fast

Your business has to move fast to stay on top of the game and beat the competition to the punch.
That’s why I offer a fast turnaround for graphic design and printing:

Get graphics and promotions designed and printed quickly.

  • Graphic design for digital or print
  • Large and small quantity printing

Brand Identity FAQs

female business superhero
Every design is different: Do you want a simple set up of business cards, or a full wrap for your commercial van? I won’t promise to be the cheapest: You will always find someone cheaper, but you get what you pay for! But I do promise top tier, high-quality design on an affordable budget. Either way, all of my fees are set out in advance in writing, so there are no surprises!
All of my prices are agreed upon in advance and set out in writing. My detailed design proposal sets out everything in detail so you’ll know exactly what you get for your money. For smaller graphic design projects I can charge an hourly rate. For larger projects, I will offer a fixed fee. A 20% deposit secures your place in the work schedule. The final balance is paid just before the artwork is sent to print. If you decide you’d like to add to the scope of the project, or add more time for revisions and tweaks, that’s fine! I will always discuss any extra costs with you in advance, so there are no surprise charges, or hidden fees.
Get on-demand graphic design for your promotions in just a few days! Projects can vary depending on scope, but a set of basic business cards can take just a few days to design, plus a few days to print. The timeframe depends on the scale and complexity of your project and design. The most important part of progressing quickly is having your content ready, and responding quickly to any queries so make sure and do your homework on time to ensure your project runs smoothly!
I will always offer you the opportunity to make any last changes before I print or issue the completed project. Once you are 100% happy and have signed off on the final design I will send the design to print, or issue digitally and the project is complete! If you want to make further changes after this I’m happy to help, we can discuss creating an additional budget to make changes.
What services don’t I offer?! I offer a range of graphic design services from the design of business cards to social assets and vehicle wraps. I can bring all of your design needs under one roof! With over 15 years of experience in the creative sector spanning architecture, product design, web design and marketing, I offer a broad skill set which other local designers struggle to match.
  • Business stationery and letterheads
  • Business Cards
  • Booklets and brochures
  • Digital Illustrations
  • Vehicle Wraps
  • Signage
  • Large format printing
  • More…
In a word: Yes! I offer large and small quantity printing for any designs that you need. I can also print if you supply your own artwork.
  • Business stationery
  • Large format printing
  • Booklets and Brochures
  • Branded and printed attire and workwear
  • Vinyl banners
  • Shop signage
  • Vehicle wraps
  • more…

Need a digital marketing agency
for Brand Identity?

  • No obligation
  • Fixed fee or hourly rate pricing
  • Detailed Pricing
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Everything you need to know about Brand Identity

πŸ’¨ Speed Read

People always ask me “what is your branding process? ”

Some designers clam up and hang onto their process as though it’s the secret recipe for Pepsi.

My process is simple:

You can use this process to design logos for a corner shop or corporate brands for multinational companies.

I’ve used this process to help businesses across Scotland and even further afield to build successful brands!

One of my brands has even reached the highest point on earth:

a Design Hero brand at the top of the world
πŸŒπŸ—» A Design Hero brand at the highest point on Earth!

 

I can help you turn your brand into a global success, but the process always starts with you:

Take your business brand from Zero to Hero.

  • Create a killer hero brand
  • Establish a loyal customer base
  • Never lose a customer

You might be starting a new business, or you might be already up and running, but there’s one thing that all businesses have in common:

Big or small, online or offline, bold or boutique; Every business needs a brand.

I already have a logo, is this the same as a brand?

In a word: NO.

A logo is not the same as a brand. Allow me to explain why:

Imagine one person represented your business.

Your logo is the tie they wear to work.

But have you considered the rest of the outfit?

If not, you’re going to work naked!

Your logo is simply one piece of the puzzle.

What is a brand?

Let’s not mince words.

There are many differing opinions on the exact definition.

Wars have been fought and lost over the meaning of a brand.

Allow me to offer my definition:

Put simply, a brand is how others perceive your business

Your brand is the story behind your business:

  • What you do
  • Your business personality
  • Your business values
  • Your target market

So how should you communicate this to your customers through your brand?

There are various ways to convey your branding to your customers through visual communication.

  • Logo
  • Fonts
  • Colours
  • Tone
  • Personality
  • Marketing messages
  • Imagery

How do I build a brand?

So now you know:

Your brand is not just a logo,

Your brand consists of many elements. Any time a customer interacts with your business is a potential brand touchpoint.

Do you:

  • Own a website?
  • Send letters?
  • Have a uniform?
  • Communicate through emails?
  • Hand out discount vouchers?

All of the above are opportunities to communicate your brand to your customers.

Any contact your customer has with the business is an opportunity to communicate your brand.

You need to consider any contact a customer has with your brand very carefully.

Every touchpoint is a potential opportunity to sell your brand.

On the other hand it could be a missed opportunity.

The Building Blocks of a brand

The most common branding elements for many small businesses are visual.

such as:

  • logo
  • Fonts
  • Colour scheme
  • Tone of voice
  • Imagery
  • Promotional materials
  • Your website
  • Shop signage
  • Customer Service

You must carefully consider all of these, and most importantly be consistent in appearance.

Any symbols or imagery, colours and fonts you use need to be consistent. Imagine the confusion if the symbols for male and female toilets were suddenly swapped.

If this all sounds complicated, it doesn’t have to be. Put simply:

  • Be genuine
  • Be consistent
  • Be Visible

If you follow these guidelines, your branding will take shape!

My process for a Design Hero brand is as follows:

  • Research and Investigation.
  • Brainstorming.
  • Concept design.
  • Client revisions
  • Logopack and Brand guidelines

You can read more about my super simple 3 step branding process in my hand guide.

How much will all this branding cost?

How much will this all cost you ask?

With Design Hero Your branding budget is entirely within your control.

I offer a tiered branding package to allow my clients to choose the level of Design Hero’s involvement.

How much budget you will need depends on a few things:

  • The size of the business
  • How much guidance you need
  • How many options you’d like to explore

If your not sure what your budget should be, read my guide to branding cost to establish your budget.

Where do I get started with branding my business?

At Design Hero, my branding process gets to the heart of your business.

I’ll learn the most important parts of your business and simplify them into a clear, concise message that is conveyed to your customers.

This all comes together to form a personality, a brand, for your business. There are 6 key steps to this process:

The Design Hero Branding Process

πŸ§ͺ Research

Every design begins with research. It forms the basis of every decision in the design process. I’ll research your business, your customers and your market.

🧠 Brainstorm

The best concepts come to life on paper in sketches. I’ll come up with a number of concepts, and ask you to feedback on them.

πŸ’‘ Design

Your chosen concept will be refined and designed in a digital form.

✏️ Revise

The client is invited to get more hands-on and revise aspects of the design.

🎯 Refine

I’ll take your chosen design forwards and prepare for a logo pack and brand identity guidelines.

🎁 Present

The final logo is issued in a logopack for a variety of uses, and the brand identity summarised in a nifty guide.

How do I get started?

We’ve talked about what a brand is, how to build your brand elements, and how to establish your business.

Many of your brand touchpoints are 100% within your control!

For the rest, it’s as simple as picking up the phone, or sending a message and Design Hero will help.

Design Hero can show you how to build a new brand or to grow your existing brand and keep it consistent throughout your business.

 

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