ArtsQwest is a social enterprise in Arts management and promotion based in Argyll & Bute,
They reach out to local youth groups to offer music mentoring and management in the performing arts and education sectors.
The business connects students in Greenock, Gourock, Largs, Port Glasgow and many other locales. They offer specialist management services to the Performing Arts and Education Sectors including mentoring, guidance, data management and administrative back-up.
ArtsQwest wanted to present a sophisticated and refined personality, while also looking to show it’s artistic nature.
I was asked by ArtsQwest to design a corporate identity from scratch for this new social venture in Argyll & Bute. The brand had to appeal to young people from both Argyll & Bute and from places such as Greenock and Gourock and Port Glasgow in Inverclyde
The logo is typography-based, with a stylized Q influenced by artistic forms and the landscape of Argyll & Bute.
The colours were inspired by views of the River Clyde at dusk, where mountains meet the sea.
The Website is minimal and tasteful, in line with the ArtsQwest brand image.
It highlights exciting musical events in Argyll & Bute and Inverclyde.
I was asked to promote the benefits of joining ArtsQwest and encourage membership;
I walked a fine line, to make the website to appeal to local youth, always a tricky task.
Design Hero used a photo montage tinted with the company colours and overlaid with ArtsQwest’s vision to impress ArtsQwest’s unique personality and strong community spirit on users.
Design Hero created an updating events page with a fixed scrolling sidebar for ease of navigation through a large number of articles.
Trust was critical to converting local youth to the programme, so each trustee was given a profile page.
The site links to online forms allowing users to sign up to ArtsQwest’s classes and activities. High impact images were designed by Design Hero to encourage users to sign up.
Each musician has an assigned profile page with information on their credentials to allow businesses and organisations to headhunt musicians, and giving the musician an online profile for a music-related career.
ArtsQwest asked for Design Hero to allow for displaying media from events all over Argyll & Bute, Greenock and Glasgow. The minimalist use of colour on the site draws attention to the strong photography.
The work Nick did for me was just perfect:
I was struggling to appeal to the youth, but the new brand and website nailed it!
Absolutely spot on, and his extra marketing advice was much appreciated.