Why do I need an E-Commerce site?
We live in an online age, where people learn, play and shop online.
The rate of online spending grows by 25% every year, whilst high street sales continue to slump.
New untapped markets continue to grow as consumers flock to online shopping. It doesn’t take a mastermind to realise that E-Commerce is the future of shopping.
Why travel to the high street when you can shop safely, quicker, with more choice and better value from your computer, laptop or phone?
Only savvy businesses who have invested in eCommerce websites are able to take advantage of this exploding new market.
- By 2040, around 95% of all purchases will be via E-Commerce.
- 40% of small businesses do not run an E-Commerce website.
If you aren’t already selling your products or services online then you are missing out on a huge source of income.
So what is an E-Commerce website?
An E-Commerce site is a platform which lets you sell goods or services online. these can be:
- Products
- Bookable Items
- Services
- Events
- Training
- Media
It also performs all the functions your physical shop would such as:
- Sell your goods and services online
- Take payments online
- Manage orders and stock
- Run promotions and sales online
- Keep customer records and enquiries
How to Sell your products and services online, at any time…
So now we know what an eCommerce site does. There are dozens of different options for E-Commerce sites such as:
- WooCommerce
- Shopify
- Squarespace
- Magento
They all seem to promise different things, and the options are limitless. Why do so many buyers go online to purchase through eCommerce Websites? The sheer range of choice and the ease of purchasing online allows consumers to buy goods or services at the best price.
How do online stores sell so cheaply?
E-Commerce Websites can sell at bargain prices as they do not need to have the overheads of physical stores and support staff that go along with them. Many business owners are slow to adapt to this change in dynamic in the retail sector and lament the loss of traditional retail jobs, and the decline of our high street. Unfortunately trying to resist this change is like trying to hold back the industrial revolution.
Whereas some sectors of retail will always warrant a physical store, in general terms the trend of shopping online will only increase: as eCommerce becomes further established, physical sales will continue to decline, and if you don’t take advantage of the online shopping trend, someone else will!
The good news is you don’t need to transition overnight: You can sell your goods both online and instore simultaneously. You may have some goods or services which are suitable for selling online, and some which are not. Design Hero can help guide you through this process and highlight the best way to make sales online.
Tap into an unlimited market online.
It is tempting to think that as buying becomes easier, consumers will find what they need and shop less.
The opposite is true!
As buying becomes easier, people are more likely to purchase.
This means that with an eCommerce site, you can increase your sales, and reach more customers, who are more likely to buy again.
Find out more about how you and your business can benefit from selling online through E-Commerce Websites with Design Hero.
