Chris approached me to help him build an umbrella brand called MyLocal4Me. He had an ambitious plan to create businesses in Glasgow, Dundee and Perth, offering discount vouchers and local deals for his customers across Scotland, as well as advertising deals for local businesses. He asked for my help to develop an E-Commerce platform for his businesses, brand the business in each location and extend the brand to his marketing and promotional materials.
MyLocal4me is an umbrella brand for a marketing and advertising group operating a number of sub-brands, each tailored to a local area.
I was asked to design each brand as well as a website representing each location for the umbrella brand around a central theme template.
The sub-brands used a common colour range and visual style while being tailored to each location using a landmark or idea well known to the area. Each brand was also accompanied by its own unique colour scheme.
The sub-brand for the West End of Glasgow.
The sub-brand for the Dundee.
The sub-brand for the Perth.
MyLocal4Me is a hub site which branches to various umbrella brands for specific locales such as Glasgow, Dundee and Perth to offer advertising opportunities for businesses, and discount deals for customers. The homepage features a large call to action banner which is covered by a slider as the user scrolls. Banner adverts are kept visible to the user at all times.
The homepage was intended as a high impact call to action. Design of the landing page acts as a sales funnel for new visitors to the site.
A slider reveals page content while concealing the call to action, making the most of screen space in an efficient design. Each page has a list of vouchers which can be downloaded by the user as a PDF, or used for printing.
The page is used for advertising, with a dedicates sidebar for paid adverts.
The website is also used as a portal for employment for young students to sell vouchers to customers and promote local businesses.
A user-friendly contact page was needed as a way to sign customers up to the newsletter.
Throughout the project, I helped Chris with various graphics needed to launch in each location including
Design hero created a template to be used for each company to present their offers to the customers.
I was new to the whole process but his quote was very clear, and he guided me through the whole process!