So you’ve launched your website, but it’s a month later;
you can’t find it on the first page of Google and hardly anybody is visiting the site?
Your new website looks amazing, but here are some questions to ask:
- How many visitors are you getting?
- How many of them are calling or emailing you?
- Why are they leaving the site?
There’s nothing more disheartening than investing time and money in your brand new website, and no one notices it’s there.
Why does this happen?
- Google takes time to find your site and display it on the search results page.
- There are thousands of competing businesses working hard to appear higher up the search page.
- Your site’s content doesn’t match the user’s search terms or intent on Google.
Just because you open a restaurant, doesn’t mean anyone will walk in the door.
Unless you market your new website there’s a chance nobody even knows it’s there.
Any new website requires a well thought out and planned online strategy.
Also, don’t forget traditional forms of advertising such as print, and definitely don’t forget word of mouth.
Digital marketing can be absolutely vital to the success of your new website, and your business.
If you already have marketing plans in place, it can be helpful to summarise them and I will design your website around them.
Want to improve your site traffic?
The best way to do this is to improve your visibility on search engines such as Google.
Your site might be great, but if your customers aren’t seeing it then you’ll get no business from them!
You need to appear to the right customer, looking for the right product
You can drive more traffic to your site, and help turn users into customers with SEO (search engine optimisation), sales lead generation, pay-per-click, social media, email marketing and blogging.
Debunking the Dark Art theory
It’s not a dark art, but it is an expert field, and it is labour intensive
People main issue is that SEO can be vague.
I believe in transparency.
But there’s a dark secret which most digital marketers wont tell you…
The secret truth digital marketers won’t tell you:
So now you know why On-page SEO is essential to rank on Google.
But On-Page SEO it’s only one part of the story. Many digital marketing companies will use to generate On-Page SEO reports highlighting issues with your site.
Have you received one of these reports?
These SEO reports come packed full of bewildering stats, and help digital marketing companies appear more knowledgeable.
But here’s the catch…
A lot of information in these reports is meaningless.
Information without knowledge is dangerous!
Without the knowledge to analyse the data, and devise an SEO strategy, information is irrelevant
Dishonest, or amateur digital marketers can sign you up to a subscription to fix the issues from these reports.
Because SEO has such long return times it may be months before you realise something is amiss.
This approach only skims the surface:
It’s likely they haven’t considered any Long-Term SEO Strategies.
And this is where most amateur Digital Marketing companies fail:
Even the fastest racehorse won’t win any races without a professional jockey to guide it.
You’re going to need in-depth knowledge to understand the broader strategies and tactics of Off-Page SEO.
Without this, you might have a healthy site, but you won’t generate more traffic, or turn that traffic into leads.
That’s why the real results are made off-page.
Off-page SEO
So you’ve optimized your site for Google by nailing your On-Page SEO.
But remember:
Your competition has already perfected their On-Page SEO.
That’s why they’re on page one of Google and you aren’t. But if your On-Page SEO is done right, you’ve levelled the playing field:
Now you’re ready to create your game plan and win the game!
This is where Off-Page SEO comes in. this means things like:
- Overall Strategy
- Keyword Analysis
- Competitor analysis
- Link Building
These techniques bolster your site’s authority & rank on Google, increasing your traffic.
On-page SEO
On-page SEO can improve your site’s appearance on Google, and turn your site traffic into paying customers.
- Site Structure
- Site Speed
- Mobile Responsiveness
- Headings
- Metadata
- Schema markup
- Copywriting
- Keywords
- Alt tags
- Accessibility
- SSL Certificates
On-page SEO is very simple:
You can quickly perform a site audit and generate an SEO report to identify the issues Google has with your site. You can then prioritise and fix these issues on your site to optimize your pages for Google. The goal is a lightning-quick, mobile responsive, SEO friendly site, which Google can easily read, index and rank. If done right, your On-Page SEO can turn your site into a thoroughbred racehorse, ready to plough your way up the Google rankings.
Get in touch if you’re ready to take get found on Google!
