Branding & Marketing
The ethos of Goggle Sport’s brand image was Fun and Enjoyment.
The logo is inspired by the titular set of Goggles. The letter G breaks out of this grid and is stylized to form a smiling face with goggles.
The G breaks out of this grid and is stylized to form a smiling face with goggles.
The curvy geometric font creates a sense of fun, while conforming to a strict grid.
I also designed a set of subbrands for each sport, as well as a custom set of icons based on a common grid.