Macgee Jazz

A talented musician returns to jazz with a personal brand and website...

What I did for Macgee Jazz

I designed a personal brand and website for Paula's jazz career

Paula is a talented jazz vocalist making a splash in the jazz scene.

Macgee Jazz is the personal brand for her musical portfolio.

I was asked to develop a website to showcase her talents and experience, as well as develop a personal brand for her brand portfolio, and finally design of various promotional and marketing materials.

Services Provided

Here's what Paula says about me...

Another successful project! As usual, it was a pleasure to work with Nick on this project, the level of design and attention to detail has been excellent and he is always on hand when we need him.

🌐

Web Design

The website was to be tasteful and minimalist and put the music first and foremost.

I used a 50/50 split layout with high contrast blocks for the website content.

The hero section features a profile of Paula with a distinctive angled slash, in a nod to the logo.

I implemented mixed media with video, music, photography and custom graphics.

💻 Desktop

📱 Mobile

💻 Desktop

📱 Mobile

📢

Branding & Marketing

The brand identity for Macgee Jazz Portfolio is typography based, combining a high impact font with an angled slash as a visual hook which is incorporated across the brand both online and in printed stationery.

Logo Design

The final logo used elements from sheet music combined with the M from Macgee.

Logo Design

The logo had to be minimalist and stylish, whilst also speaking to the musical nature of the brand.

Logo Concepts

I explored dozens of different logo concepts to narrow down the final selection and present Paula with the perfect logo to represent her personal brand.

Typography design

The brand uses a high contrast combination for headers and paragraph text, using the header text as visual elements across the website and printed stationery.