A personal brand and portfolio website for a jazz musician band
Sectors
The Brief
Paula is a talented jazz vocalist making a splash in the jazz scene.
Macgee Jazz is the personal branding designed for her musical portfolio.
I was asked to develop a website to showcase her talents and experience, as well as develop a personal brand for her brand portfolio, and finally design of various promotional and marketing materials.
A portfolio website to help this jazz musician's personal brand sing
The brand identity for Macgee Jazz Portfolio is typography based, combining a high impact font with an angled slash as a visual hook which is incorporated across the brand both online and in printed stationery.
Logo Design
The final logo used elements from sheet music combined with the M from Macgee.
Logo Design
The logo had to be minimalist and stylish, whilst also speaking to the musical nature of the brand.
Logo Concepts
I explored dozens of different logo concepts to narrow down the final selection and present Paula with the perfect logo to represent her personal brand.
Typography design
The brand uses a high contrast combination for headers and paragraph text, using the header text as visual elements across the website and printed stationery.
Colour Selection
I opted for a monochrome palette to maximise impact and allow photography to inject colour into the brand.
Musicians web development
The website was to be tasteful and minimalist and put the music first and foremost.
I used a 50/50 split layout with high contrast blocks for the website content.
The hero section features a profile of Paula with a distinctive angled slash, in a nod to the logo.
I implemented mixed media with video, music, photography and custom graphics.
Homepage
The new website presents the Macgee Jazz portfolio. With a bold monochrome palette and 50/50 grid, this new mobile responsive site showcases everything Paula has to offer.
Online Bio
This online profile website was very personal to Paula, so the online bio and profile was incredibly important to get right.
Personal Profile
The online profile page advertised Paula’s experience and expertise as a musician.
Social Media Integration
I also integrated social media feeds to keep followers up to date, and also encourage new followers.
Media Gallery
The multimedia gallery showcases Soundcloud and Vimeo profiles, as well as media from events and venues.
Events and News
I created a personal blog to keep fans up to date with gigs and venues.
Contact Page
I designed a custom contact form for potential leads to contact the producer.
📢
Musicians digital marketing
I helped Paula with graphics to promote upcoming events and news.
🎟️ Event Invites
I designed a number of invites for various events and functions throughout the year.
🎫 Flyers
I also designed flyers for distribution via Mailchimp, and by post.
🎴 Event Posters
I created promotional posters, flyers and materials for various events.
📇 Business Cards
The business cards were minimalist, in keeping with the brand, with monochrome black and white sections split by the angle that defines the brand.
“
Another successful project! As usual, it was a pleasure to work with Nick on this project, the level of design and attention to detail has been excellent and he is always on hand when we need him.
Paula
Macgee Jazz
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