Paula is a talented jazz vocalist making a splash in the jazz scene.
Macgee Jazz is the personal brand for her musical portfolio.
I was asked to develop a website to showcase her talents and experience, as well as develop a personal brand for her brand portfolio, and finally design of various promotional and marketing materials.
The brand identity for Macgee Jazz Portfolio is typography based, combining a high impact font with an angled slash as a visual hook which is incorporated across the brand both online and in printed stationery.
The final logo used elements from sheet music combined with the M from Macgee.
The logo had to be minimalist and stylish, whilst also speaking to the musical nature of the brand.
I explored dozens of different logo concepts to narrow down the final selection and present Paula with the perfect logo to represent her personal brand.
The brand uses a high contrast combination for headers and paragraph text, using the header text as visual elements across the website and printed stationery.
I opted for a monochrome palette to maximise impact and allow photography to inject colour into the brand.
The website was to be tasteful and minimalist and put the music first and foremost.
I used a 50/50 split layout with high contrast blocks for the website content.
The hero section features a profile of Paula with a distinctive angled slash, in a nod to the logo.
I implemented mixed media with video, music, photography and custom graphics.
The new website presents the Macgee Jazz portfolio. With a bold monochrome palette and 50/50 grid, this new mobile responsive site showcases everything Paula has to offer.
This online profile website was very personal to Paula, so the online bio and profile was incredibly important to get right.
The online profile page advertised Paula’s experience and expertise as a musician.
I also integrated social media feeds to keep followers up to date, and also encourage new followers.
The multimedia gallery showcases Soundcloud and Vimeo profiles, as well as media from events and venues.
I created a personal blog to keep fans up to date with gigs and venues.
I designed a custom contact form for potential leads to contact the producer.
I helped Paula with graphics to promote upcoming events and news.
I designed a number of invites for various events and functions throughout the year.
I also designed flyers for distribution via Mailchimp, and by post.
I created promotional posters, flyers and materials for various events.
The business cards were minimalist, in keeping with the brand, with monochrome black and white sections split by the angle that defines the brand.
The level of design and attention to detail has been excellent and he is always on hand when we need him.