Branding & Marketing
The brand identity for Macgee Jazz Portfolio is typography based, combining a high impact font with an angled slash as a visual hook which is incorporated across the brand both online and in printed stationery.
The final logo used elements from sheet music combined with the M from Macgee.
The logo had to be minimalist and stylish, whilst also speaking to the musical nature of the brand.
I explored dozens of different logo concepts to narrow down the final selection and present Paula with the perfect logo to represent her personal brand.
The brand uses a high contrast combination for headers and paragraph text, using the header text as visual elements across the website and printed stationery.
I opted for a monochrome palette to maximise impact and allow photography to inject colour into the brand.