Gabby runs pole dancing & fitness classes called Scarlet Fever Pole Fitness from a dance studio in Greenock, Inverclyde ranging from Postnatal classes, burlesque, Zumba and Pole Dancing lessons and Pole Fitness lessons.
She helps her students improve fitness, and find more self-confidence.
Most of her marketing comes from word of mouth so Gabby needed a budget website to get her business started, which would inform her current clients, and attract new students.
Gabby asked me to design her a website to advertise her dance and fitness lessons from her Greenock studio where she teaches dance and fitness classes.
We didn’t need anything huge, so the new website does everything we need it to, without breaking the bank.
Nick was also really snappy with updates!
Scarlet Fever Pole Fitness
The brief for the web design was sexy and feminine without being too intimidating. With this in mind, Design Hero created the site using powerful photography with deep and dark fade-outs mixed with lighter pinks in a flattering colour palette, and a minimalist approach to content.
The photography used on the welcome page shows not just the nature of the business but also the friendly and welcoming approach taken by staff and members of the dance groups.
Scarlet Fever runs classes in various locations around Greenock, Port Glasgow and Inverclyde. I created a classes page with photography tailored to each class.
Clear typography draws attention to the class prices, location and details. High impact photography was used for each page, fading out to black and laid over a flashbar to draw more attention to the important parts of the site.
A contact page was needed for enquiries so Design Hero created a contact form which would draw attention and encourage membership.