Branding and web design in Glasgow for career coach Roshina Khan
The Brief
Roshina Khan offers life coaching to aspiring professionals.
Her clients know what they want in life, but need help developing a strategy to obtain their goals.
I was asked to develop a brand which would inspire her target audience of aspiring professionals.
The brand was to carry identity across to a new website in order to maintain a consistent and concise message.
A new brand direction & website for corporate coaching personality Roshina Khan
The brand is based around bringing focus and direction to Roshina’s corporate clients.
Logo Concept
The logomark consists of three elements: a directional arrow, an individual and the letter A from Avid. The brand is based around focus and direction.
Logo
The new logo uses negative space to punch out around an icon of a person, enclosed within the A for Avid, which also features as a directional arrow.
Colour Scheme
The colour scheme conveys optimism and hope.
Typography
I chose Josefin Sans to use it’s sharp geometric angles and form to appeal to Roshina’s corporate target market.
Brand Imagery
All of the brand imagery was designed around establishing a positive direction, focus or goal
Brand Imagery
All of the brand imagery was designed around establishing a positive direction, focus or goal
Life Coaches web development
Roshina’s existing website was out of sync with her target market.
The site was also unfinished from a previous web designer.
I reworked the existing site to bring it in line with the new brand,
as well as bringing it to a state of completion.
Our Results
“The brand perfectly captures the sense of direction I want to give my clients. Thank you very much for your speedy action
Roshina Khan
Avid Coaching
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