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Branding and web design in Glasgow for career coach Roshina Khan

Sectors

Education

Health & Fitness

Professionals

The Brief

Roshina Khan offers life coaching to aspiring professionals.

Her clients know what they want in life, but need help developing a strategy to obtain their goals.

I was asked to develop a brand which would inspire her target audience of aspiring professionals.

The brand was to carry identity across to a new website in order to maintain a consistent and concise message.

A new brand direction & website for corporate coaching personality Roshina Khan

The brand is based around bringing focus and direction to Roshina’s corporate clients.

concept logo explanation

Logo Concept

The logomark consists of three elements: a directional arrow, an individual and the letter A from Avid. The brand is based around focus and direction.

logo design for Avid Coaching

Logo

The new logo uses negative space to punch out around an icon of a person, enclosed within the A for Avid, which also features as a directional arrow.

Colour Scheme

The colour scheme conveys optimism and hope.

Typography

I chose Josefin Sans to use it’s sharp geometric angles and form to appeal to Roshina’s corporate target market.

Brand imagery for Avid Coaching brand

Brand Imagery

All of the brand imagery was designed around establishing a positive direction, focus or goal

Graphic Design for Avid Coaching brand

Brand Imagery

All of the brand imagery was designed around establishing a positive direction, focus or goal

Life Coaches web development

Roshina’s existing website was out of sync with her target market.

The site was also unfinished from a previous web designer.

I reworked the existing site to bring it in line with the new brand,

as well as bringing it to a state of completion.

Our Results
client testimonial
“

Hi Nick, the brand perfectly captures the sense of direction I want to give my clients. Thank you very much for your speedy action, I would happily recommend you to all my clients.

Roshina Khan
Avid Coaching
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