A blogging website & digital marketing for a fitness community in Inverclyde
The Brief
The Badass Rules is a tribe of like-minded women, who want to get fit, be happy and create their very own version of their most badass selves.
Design Hero was asked to design a WordPress blog website to host “The Badass Rules”:
A fitness blog for women which focuses on a badass mindset.
📰 Advertising
👕 Printed Attire
A badass tribe of Badass ladies find a new attitude with a community blogging website in Inverclyde
Following The Badass Rules explosive growth, the original branding no longer reflected the value that Badass Rules offered.
Julie asked me to refresh the brand, to futureproof against future expansion.
Old logo
New logo
New branding
✒️ Blogging website
📲 Popup Signup forms
Fitness Coaching web development
The new website was to reflect the unique visual style of the existing blog:
bold and confident and badass!
As well as a visual overhaul, the new website was to host a range of new functionality required for the rapidly expanding blog.
I built on popular blogging platform WordPress, as well as a range of graphics and visual elements for the new site in one package.
Class Calendars
I developed a bespoke calendar and timetable functionality for the site to deliver extra value to Julie’s clients.
Sign Up Form
The contact page was designed to encourage new sign-ups promote the badass principals of the Badass Rules.
Community Blogging
Blog posts for the Badass Rules website.
Pricing Plans
Pricing and plans were presented on the website for Badass Members
Popups
Mobile sign up popups for a members website.
Mobile App Popups
Mobile sign up popups for a members website.
📢
Fitness Coaching digital marketing
As the Badass Rules continued to grow, Julie had need of various promotional graphics, and printed marketing materials.
I designed a range of graphics and visual elements for the Badass brand including branded attire, shop signage, stickers and merchandise.
These helped her Badass members feel part of the community!
🏪 Shop Signage
It was a landmark moment for The Badass Rules when they moved into their new gym.
Design Hero designed signage for the new shop to help her stand out on the street!
👕 Members Hoodies
I designed custom printed hoodies for the Badass Rules.
Members and Coaches had alternating designs, so that every member felt a part of the tribe.
👕 Coach Hoodies
The design on the back stayed true to the badass roots of the brand with a cheeky arrow pointing to the member’s ass.
- Coach hoodies
- Member hoodies
Our Results
“
I cannot recommend Design Hero enough.
My site is not just what I asked for, it’s better!
Nick added lots of amazingly creative angles when it came to design.
The service was quick, professional and helpful. Nothing I asked for was ever too much bother.
The communication during the design process was extremely responsive.
I’ve got a fabulous website that has exceeded my expectations!
Thank you Design Hero!
Julie
The Badass Rules
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