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A blogging website & digital marketing for a fitness community in Inverclyde

Sectors

Charity & Community

Health & Fitness

The Brief

The Badass Rules is a tribe of like-minded women, who want to get fit, be happy and create their very own version of their most badass selves.

Design Hero was asked to design a WordPress blog website to host “The Badass Rules”:

A fitness blog for women which focuses on a badass mindset.

πŸ“° Advertising
πŸ‘• Printed Attire

A badass tribe of Badass ladies find a new attitude with a community blogging website in Inverclyde

Following The Badass Rules explosive growth, the original branding no longer reflected the value that Badass Rules offered.

Julie asked me to refresh the brand, to futureproof against future expansion.

 

Old logo

New logo

New branding

βœ’οΈ Blogging website
πŸ“² Popup Signup forms

Fitness Coaching web development

The new website was to reflect the unique visual style of the existing blog:

bold and confident and badass!

As well as a visual overhaul, the new website was to host a range of new functionality required for the rapidly expanding blog.

I built on the popular blogging platform WordPress, as well as a range of graphics and visual elements for the new site in one package.

Development of calendar functionality for a website.

Class Calendars

I developed a bespoke calendar and timetable functionality for the site to deliver extra value to Julie’s clients.

Custom contact form on blogging website

Sign Up Form

The contact page was designed to encourage new sign-ups promote the badass principals of the Badass Rules.

Blog posts for the Badass Rules website

Community Blogging

Blog posts for the Badass Rules website.

Pricing and membership plans for a members website

Pricing Plans

Pricing and plans were presented on the website for Badass Members

mobile sign up popups for a members website

Popups

Mobile sign up popups for a members website.

mobile sign up popups for a members website

Mobile App Popups

Mobile sign up popups for a members website.

πŸ“’

Fitness Coaching digital marketing

As the Badass Rules continued to grow, Julie had need of various promotional graphics, and printed marketing materials.

I designed a range of graphics and visual elements for the Badass brand including branded attire, shop signage, stickers and merchandise.

These helped her Badass members feel part of the community!

design of signage and advertising for the Badass Rules

πŸͺ Shop Signage

It was a landmark moment for The Badass Rules when they moved into their new gym.

Design Hero designed signage for the new shop to help her stand out on the street!

 

branded custom printed hoodies for the badass rules

πŸ‘• Members Hoodies

I designed custom printed hoodies for the Badass Rules.

Members and Coaches had alternating designs, so that every member felt a part of the tribe.

 

branded custom printed hoodie

πŸ‘• Coach Hoodies

The design on the back stayed true to the badass roots of the brand with a cheeky arrow pointing to the member’s ass.

  • Coach hoodies
  • Member hoodies

Our Results
client testimonial
“

I cannot recommend Design Hero enough.

My site is not just what I asked for, it’s better!

Nick added lots of amazingly creative angles when it came to design.

The service was quick, professional and helpful. Nothing I asked for was ever too much bother.

The communication during the design process was extremely responsive.

I’ve got a fabulous website that has exceeded my expectations!

Thank you Design Hero!

Julie
The Badass Rules
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Blue Square Offices, 272 Bath St, Glasgow G2 4JR
07775151216
[email protected]

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