Branding & Marketing
The KMT’s brand identity had to be totally separate from the KCC’s and so I started afresh by looking at the Kilimanjaro Mountain Trust’s ethos and beliefs.
Logo Concept
The idea of sharing the mountain in a mutually beneficial and non-destructive way led to the concept of a pair of hands, offered palms upwards a sign of sharing and trust. The silhouette of these hands take the form of an iconic view of Kilimanjaro framed by the setting African sun.
Final Logo
Color Selection
Typography
The fonts I used for the KMT had to be distinctly African but also friendly and thoughtful to represent the charitable side of the Trust.
Two fonts were used: one for the logo and another for headers and body text for increased legibility. Guidelines for font weights and proportions were given to create structured and stand-out typography for the brand.
