A booking website for an Inverkip yacht rental company in the Scottish tourism industry...

Design Hero designed the site around the Clan Charters brand.

The site had to present a lot of information to potential charterers such as yacht specifications, cruising areas, prices, terms & conditions and potential itineraries.

Presenting information online let the Clan Charters team reduce time spent dealing with enquiries.

It also reduces the amount of paperwork received by Clan Charters in their offices in Greenock.

The website promotes Clan Charter’s links to associated tourism bodies and partners in Argyll & Bute and Inverclyde. Clan Charter’s local connections in Greenock and Inverclyde to governing tourism bodies helps to encourage bookings from site visitors.

Impressive photography was used to create a strong impact. Rather than featuring photographs of individual yachts or harbours, the site focusses on the authentic experiences of a charter holiday on the West coast of Scotland. Large banner images were used on each page with supporting photography on each page collected from a long history of chartering and personal experiences from Clan Charter’s own photography.

Charterers can plan their voyage on the website using sample journeys provided by Clan Charters. They can choose from examples of day sails up to 2 week cruises, and read the experiences and testimonials of previous customers sailing on the Clyde.

The website has been designed with a form to allow potential charterers to enter their details online, streamlining the process and reducing the amount of time spent dealing with enquiries on the phone.