Branding and website design for a holiday park in Gourock
The Brief
Cloch Caravans is a family run caravan park operating on the West coast of Scotland with stunning views overlooking the River Clyde. The holiday park caters to residential and holiday caravans and is situated on the hills behind the iconic Cloch Lighthouse from which the park derives its name.
I was asked to rebrand Cloch Caravans to increase brand recognition in Inverclyde and Argyll & Bute, redesign road signage to draw attention to the park and develop a new website to showcase the scenic views and nearby attractions to the park.
A holiday destination in Gourock refreshes their image with a brand refresh and website design from Design Hero
Cloch Caravans branding had been in need of revisiting, and hadn’t been changed in over 20 years.
The brand looked dated, so I wanted to use 20 years of heritage, but refresh the brand for better visibility, and a more modern market.
The centre of the branding exercise was the attractive location of the park, the focus of which was the scenic views and the relationship to the Cloch Lighthouse.
Logo Concept
The logo combines the iconic lighthouse with a location marker, representing Cloch Caravan Park as an ideal holiday destination.
Logo Design
The final logo achieved a pleasing balance, and the iconic lighthouse is clearly recognisable.
Logo grid
The carefully considered circular grid was key to the balance in this logo.
As a final flourish, a small gap was cut into the marker, to echo the C from Cloch Caravans.
Logo formats
The logo was reproduced digitally for use in a variety of formats.
Logo Use
The final logo had to have a visual impact on all mediums including print and web, and on full photo backgrounds.
🏪 Business Websites
💎 Logo design for Cloch Caravans in Gourock
Holiday & Travel web development
The Website for Cloch Caravans was in need of a refresh.
I suggested that a new site was required, built from scratch to future proof the business.
The site was designed around the Cloch Caravans brand presenting information to potential customers such as caravan specifications, local events of interest, prices, terms & conditions etc. This enabled Cloch Caravans to reduce time spent dealing with enquiries and promote the presence of the caravan park online.
Homepage
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Caravan Sales
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Our Results
“We’re really pleased with the branding he did for us, it was exactly what we were looking for.
Graham
Cloch Caravans
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