Cloch Caravans is a family run caravan park operating on the West coast of Scotland with stunning views overlooking the River Clyde. The holiday park caters to residential and holiday caravans and is situated on the hills behind the iconic Cloch Lighthouse from which the park derives its name.
I was asked to rebrand Cloch Caravans to increase brand recognition in Inverclyde and Argyll & Bute, redesign road signage to draw attention to the park and develop a new website to showcase the scenic views and nearby attractions to the park.
Cloch Caravans branding had been in need of revisiting, and hadn’t been changed in over 20 years.
The brand looked dated, so I wanted to use 20 years of heritage, but refresh the brand for better visibility, and a more modern market.
The centre of the branding exercise was the attractive location of the park, the focus of which was the scenic views and the relationship to the Cloch Lighthouse.
The logo combines the iconic lighthouse with a location marker, representing Cloch Caravan Park as an ideal holiday destination.
The final logo achieved a pleasing balance, and the iconic lighthouse is clearly recognisable.
The carefully considered circular grid was key to the balance in this logo.
As a final flourish, a small gap was cut into the marker, to echo the C from Cloch Caravans.
The logo was reproduced digitally for use in a variety of formats.
The final logo had to have a visual impact on all mediums including print and web, and on full photo backgrounds.
The Website for Cloch Caravans was in need of a refresh.
I suggested that a new site was required, built from scratch to future proof the business.
The site was designed around the Cloch Caravans brand presenting information to potential customers such as caravan specifications, local events of interest, prices, terms & conditions etc. This enabled Cloch Caravans to reduce time spent dealing with enquiries and promote the presence of the caravan park online.
We’re really pleased with the branding he did for us, it was exactly what we were looking for.