Allan started his new business, Crimson Compass International, to offer nautical training courses on a variety of subjects ranging from Anti Piracy Security, PTSD Counselling and Risk Management.
The business traded on Allan’s extensive knowledge from his experience in the army and private security. This real world experience gave Allan a unique selling point to pass on to his customers.
Crimson Compass was looking for a brand identity which would speak to their positive approach to guiding and teaching students about a variety of nautical and terrestrial related courses. It had to be simple, attractive and upbeat.
The brand is based around a strong sense of direction. The compass emblem was chosen to reflect the business keeping a ship on course, and points towards the businesses nautical nature. The compass emblem extends to photography and graphics, with elements such as hatching, latitude lines, radii etc. being used to make up geometry and compositional elements.
The logo is influenced by compass points, which are all arranged to point in a singular direction northwards, suggesting a common direction & hinting at the educational nature of the business. Each compass point: North, East, South and West is assigned a colour, making up the colour scheme of the brand.
Amazing work from Design Hero, the Crimson Compass brand helps me stand out from the crowd in a highly competitive marketplace, and brought my business into the 21st century.