10/10. First class service, very professional web design.
Will be using Design Hero again!
Motor Salvage Group
The new website is built around simplifying the user experience with the goal of encouraging users to sue the contact form.
This motoring website is super simple and minimalistic to avoid distracting the user, and to make the scrap car process as simple as possible.
A simple, easy to use contact form dominates the landing page, and is placed strategically throughout the site to gather leads.
Eddie’s car salvage business relies strongly on local SEO so the new website focusses on targeting specific locations for keywords to offer the service to those who need it.
Each page on the website is specifically tailored for a specific customer area to help Motor Salvage gather leads from across Scotland. Headings and content has been customized to each location.
Trust signals are an important part of the conversion process. Trust means positive testimonials for social proof, simple clear terms of service, and a professional appearance to establish legitimacy.
Every website is basically an online sales pitch. Part of the sales process is to answer all sales questions that the customer might ask before they ask them. This greases the wheels to turn a website visitor into a sale.
The UX is important for conversion. On submitting their car details the user is rewarded with a customized success page and Motor Salvage group receive a tailored email from that customer requesting a car quote.
The client was having issues with dropping traffic and a decreasing website ranking on Google. Design Hero helped Motor Salvage group reverse that trend with a sustained digital marketing campaign to bring in more leads.
With site traffic decreasing across the board, the client asked Design Hero to help step in and diagnose the problem. We quickly identified duplicate content as the issue and set about rebuilding the website, optimized for Google rankings and improved website conversion.
We’ve helped build and optimize the website for Google, generating more traffic and more leads for the business. Starting in Inverness this site now ranks and generates leads UK wide as far as London.
As part of the SEO strategy, our SEO experts built a number of high ranking sites on domains targeted at specific market niches across the UK
All of Motor Salvage Groups existing businesses had a new website designed by our UK SEO experts. The new SEO websites were built from the ground up with conversion in mind.