Eddie runs a successful car salvage business based in Inverness, with car scrappage operations across Scotland.
His website had brought in lots of leads over the years, but recently enquiries were grinding to a halt.
Eddie called me in to investigate and find out why.
I quickly found that there was duplicate content across multiple sites which was harming his website search rankings on Google.
There were numerous websites using the same content to bring in leads from multiple sources.
This was a common tactic employed by SEOs about 5-10 years ago.
It used to work too! but times have changed, Google has gotten more clever and this tactic now does more harm than good.
Google will punish sites for having the same content copied from elsewhere on the web.
Running a website with duplicate content was a car crash waiting to happen 🚗💥
(Just couldn’t help myself, sorry)
The issues went beyond lead generation and SEO;
The existing website was outdated compared to the competition.
Eddie needed a slick user experience to help him convert the leads he was getting into customers.
A new website with unique content and a better user experience was in order.
10/10. First class service, very professional web design.
Will be using Design Hero again!
Motor Salvage Group
The new website is built around simplifying the user experience with the goal of encouraging users to sue the contact form.
This motoring website is super simple and minimalistic to avoid distracting the user, and to make the scrap car process as simple as possible.
A simple, easy to use contact form dominates the landing page, and is placed strategically throughout the site to gather leads.
Eddie’s car salvage business relies strongly on local SEO so the new website focusses on targeting specific locations for keywords to offer the service to those who need it.
Each page on the website is specifically tailored for a specific customer area to help Motor Salvage gather leads from across Scotland. Headings and content has been customized to each location.
Trust signals are an important part of the conversion process. Trust means positive testimonials for social proof, simple clear terms of service, and a professional appearance to establish legitimacy.
Every website is basically an online sales pitch. Part of the sales process is to answer all sales questions that the customer might ask before they ask them. This greases the wheels to turn a website visitor into a sale.
The UX is important for conversion. On submitting their car details the user is rewarded with a customized success page and Motor Salvage group receive a tailored email from that customer requesting a car quote.