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Branding and Website design for Glasgow based vehicle diagnostics

The Deliverables
  • Web design in Glasgow
Sectors

Automotive websites

The Brief

James runs Dashfixer,offering vehicle diagnostics products, diagnostics training and vehicle repairs.

The current website for customers in Glasgow wasn’t mobile-friendly, didn’t advertise their services online. Time for the best web designers in Glasgow to step in and build a new site which delivers leads.

Time for Design Hero to step in, diagnose the problem and fix the Dashfixer brand.

🚗 Car Mechanic website
🔧 web developers for Glasgow Mechanics

Design of a new brand and website for car diagnostics in Glasgow

logo design for car me chanics in Glasgow

As well as web designers in Glasgow, James was also looking for a new logo to help him stand out in Glasgow.

James had noticed many of the logos for car mechanics and other motoring businesses in Glasgow were quite dry, and of poor quality and asked Design Hero to design a new logo for his motoring business that would help set him apart from the comepetiton.

We quickly explained the difference between a logo and a brand and helped Dashfixer to establish a new brand that was more user friendly and approachable than his competition.

 

branding for car mechanics

Branding

As opposed to opting for the obvious car icon, we designed a more personal brand, using a cartoon character to help the customer establish a connection to the brand.

logo design for car me chanics in Glasgow

Logo Design

The new logo helps connect Dashfixer in Glasgow to their customers, giving the customer a friendly face to interact with online. Even in cartoon form this helps the brand appear more approachable to customers who are often daunted by the technical information of vehicle diagnostics.

Glasgow Graphic designers for car mechanics

Design of brand identity

The brand colours were established as a deep blue for professionalism and knowledge, contrasted with bright friendly oranges. We also designed a bespoke set of icons for each service that Dashfixer offers in Glasgow.

website designers for mechanics

Graphics and branding

The new website development features graphic design and promotional materials to help promote sales of their Dashcoder Pro product.

Car Diagnostics web development

Dashfixer had an existing website but he felt it was messy, confusing and outdated, with all the business information on one single page full of text. There was no brand in place and the business wasn’t being represented well online.

The issues with the previous site were twofold:

Lack of structure and confusing content.

The new website design is created around the new automotive brand designed for Dashfixer, with bright vibrant orange of the Dashcoder standing out against deep blue backgrounds with minimal decoration to avoid confusing the user, and clearly defined content so the user can jump to the relevant service quickly.

websites for mechanics in Glasgow

New website design

The new Dashfixer website is clean, and uncluttered with high contrast blue and orange colourscheme to help the user find the information they need quickly and concisely. The new logo gives the website a friendly, approachable character for users to latch onto.

Glasgow web developers for motoring business

Website Sales Funnel

The new website is fully mobile responsive, with a full page dedicated to their flagship product; the Dashcoder pro page highlights the product features and benefits with a sales funnel page leading to prices and a call to action

webdesigners in Glasgow for Car business

More Leads from new website

The old website didn’t highlight the other services Dashfixer offer, so the new website for this Glasgow business features a page for each service, with bespoke icons to aid with user navigation, and enough content to help them rank with SEO

Glasgow web designers for motoring sector

Sell Online Services

Each service page on the new mobile-friendly website for the motoring business has customer testimonials and features the benefits of Dashfixer’s services.

Web designers in Glasgow

Online Price Pages

A new pricing page helps the user come to a sales decisions, with clear call to actions and a sticky contact button throughout the site so the customer can reach Dashfixer at any time.

motoring website enquiries

Contact Forms

The new website features built in contact forms on every page to encourage the user to contact Dashfixer for help.

Our Results
Male business superhero
“

Started with a blank canvas and not much help from me, and yet still managed to provide exactly what was looking for, and after my original hosting company let me down they got my site online and hosted. Great feedback and very responsive. Highly recommended

James
Dashfixer
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07775151216
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