Marc provides inspections of applied coating systems for structural steelwork, concrete, & specialist applications.
He had been operating for a while, but he was so busy chasing clients, that he’d never gotten round to branding, or putting any focus to his business marketing. It happens with many small business owners like Marc.
Marc had a logo, but as I explained to Marc, a logo is not a brand.
I stepped in to help with a brand identity for MC Coating Inspections which could be applied to the business as a whole and impress current and potential clients.
I explained to Marc that if he put some time into his website now, it could do his marketing for him:
He could use it as a sales tool to close the deal with potential clients.
I decided to focus on the level of quality and experience provided by Marc, as this was the genuine value that he provided over his competition.
This brand was to extend to a new budget website and design of flyers for mail distribution.