Web design & development for an online lottery competition in Ayrshire
The Brief
ONLY ONE WINNER. WILL IT BE YOU?
This powerful tagline was the basis of the new brand for Power Competitions.
Gary has a powerful vision for an online competition business with huge prizes, and fair odds for his customers; a real chance for real people to win real prizes.
Gary asked me to design a powerful brand for his new competitions businesses in ayrshire, and build an E-Commerce website to sell prizes and tickets for sale on the competition website, tied closely to live draws and promotion on social media.
He needed help with a variety of tasks from branding, design and build of a powerful new e-commerce lottery website, design of social media assets, management of social media platforms and general marketing guidance.
A powerful e-commerce website for an explosive social media brand in Ayrshire & powerful branding to go with it...
Gary needed a new competition brand to reflect the opportunities Power Competitions offers to customers. The brief for the new lottery business brand was to present power, opportunity and excitement! The new logo design takes those core values to heart with a raised fist emblem contained within a strong angular font. The brand identity design uses fiery and explosive imagery to cement this powerful emotive experience.
Advertising banners
Popup banner design
Lottery Competitions web development
The new website had to meet Garys business aspirations: it had to be loud, bold, and shout power!
The website Design Hero delivered was nothing less than explosive, with dark minimalist backgrounds behind fiery effects and powerful photography.
Competition website homepage
The new E-Commerce website gets straight to the point with Huge prizes from the get go on the homepage
Online Competition Prizes
Each prize has a stylish page on the site with countdown timers, ticket numbers and a gallery for the prize, to encourage customers to buy tickets
Prize Lottery Entry
This online lottery website features a multiple choice question section, and the user can select their own ticket numbers, or select a random number.
Online Competition Categories
The prizes are sorted by category and shown on the online shop page with stylized thumbnails, complete with fancy flame effects for maximum power!
Mailchimp Integration
I helped Gary to integrate Mailchimp newsletter marketing to retarget customers
Online Checkout
The online checkout for this E-Commerce website is seamless on desktop and mobile, with a streamlined cart process fpr users.
Sticky Sidecart
The online shop features a sticky sidebar with customer purchases, to encourage progression to the cart.
E-Commerce shop management
The Online lottery website also has a powerful backend that lets Gary manage his orders, sales, customers, add his own prizes and lotteries from an easy to use interface.
Rollup Banner printing
Advertising banner printing
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Lottery Competitions digital marketing
I helped Gary with design of social media assets and promotional graphics as well as large format printing for Power Competitions.
There were lots of interesting and varied requests for graphics and designs which I was happy to help Gary with!
Social Media Assets
I designed a series of template posts with Gary and his team can customize and post to social media including:
- Prize posts
- News posts
- Countdown posts
- Winner announcements
- Brand engagement posts
Social Banner design
Design Hero helped design high impact banners for use on digital, social and print use.
These explosive banners were strategically pinned to local road banners for maximum ROI.
Social Banner Design
Design Hero helped create a series of branded graphics to help establish the Power Competitions brand.
Posters and Graphics
These promotional posters were designed to be used online and in print to promote the Power Competitions tagline:
“There is only one winner”
Rollup Banners
I designed and printed large format rollup banners to use as a backdrop for Gary’s live facebook videos, promoting new prizes and the brand tagline.
Advertising Banners
The new rollup banners are featured in Gary’s live draw announcements across social media.
Popup Banners
I also designed promotional banners with eyelets for fixing to barriers, fencing or vehicles
Business Cards
The new Power Competitions business cards were printed with raised spot UV gloss effect on a high impact fiery background. The print used high quality card and matt lamination for an extra high quality feel.
Our Results
“Phenomenal from start to finish with our innovative branding and website. Everything was designed with excellence. The service provided after the website design was fantastic, Can’t recommend enough.
Gary
Power Competitions
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