ONLY ONE WINNER. WILL IT BE YOU?
This powerful tagline was the basis of the new brand for Power Competitions.
Gary has a powerful vision for an online competition business with huge prizes, and fair odds for his customers; a real chance for real people to win real prizes.
Gary asked me to design a powerful brand for his new competitions businesses in ayrshire, and build an E-Commerce website to sell prizes and tickets for sale on the competition website, tied closely to live draws and promotion on social media.
He needed help with a variety of tasks from branding, design and build of a powerful new e-commerce lottery website, design of social media assets, management of social media platforms and general marketing guidance.
Gary needed a new competition brand to reflect the opportunities Power Competitions offers to customers. The brief for the new lottery business brand was to present power, opportunity and excitement! The new logo design takes those core values to heart with a raised fist emblem contained within a strong angular font. The brand identity design uses fiery and explosive imagery to cement this powerful emotive experience.
The new website had to meet Garys business aspirations: it had to be loud, bold, and shout power!
The website Design Hero delivered was nothing less than explosive, with dark minimalist backgrounds behind fiery effects and powerful photography.
The new E-Commerce website gets straight to the point with Huge prizes from the get go on the homepage
Each prize has a stylish page on the site with countdown timers, ticket numbers and a gallery for the prize, to encourage customers to buy tickets
This online lottery website features a multiple choice question section, and the user can select their own ticket numbers, or select a random number.
The prizes are sorted by category and shown on the online shop page with stylized thumbnails, complete with fancy flame effects for maximum power!
I helped Gary to integrate Mailchimp newsletter marketing to retarget customers
The online checkout for this E-Commerce website is seamless on desktop and mobile, with a streamlined cart process fpr users.
The online shop features a sticky sidebar with customer purchases, to encourage progression to the cart.
The Online lottery website also has a powerful backend that lets Gary manage his orders, sales, customers, add his own prizes and lotteries from an easy to use interface.
I helped Gary with design of social media assets and promotional graphics as well as large format printing for Power Competitions.
There were lots of interesting and varied requests for graphics and designs which I was happy to help Gary with!
I designed a series of template posts with Gary and his team can customize and post to social media including:
Design Hero helped design high impact banners for use on digital, social and print use.
These explosive banners were strategically pinned to local road banners for maximum ROI.
Design Hero helped create a series of branded graphics to help establish the Power Competitions brand.
These promotional posters were designed to be used online and in print to promote the Power Competitions tagline:
“There is only one winner”
I designed and printed large format rollup banners to use as a backdrop for Gary’s live facebook videos, promoting new prizes and the brand tagline.
The new rollup banners are featured in Gary’s live draw announcements across social media.
I also designed promotional banners with eyelets for fixing to barriers, fencing or vehicles
The new Power Competitions business cards were printed with raised spot UV gloss effect on a high impact fiery background. The print used high quality card and matt lamination for an extra high quality feel.