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Brand Identity Experts

design of posters for musician

We don't just design logos; we design powerful brands for print, web & social

As a marketing & branding company, Design Hero works with our clients on an ongoing basis to help businesses grow and thrive. That's why we don’t just do “logo design”, we offer branding packages that will help your business attract the right customers, establish itself in a marketplace and grow a loyal audience. You know your business better than anyone: now it's time to share your brand with the world.

branding for Ardros Farm

Your business is sooo much more than just a logo design...

"I already have a logo, is this the same as a brand?" In a word: NO. A logo is not the same as a brand. Allow me to explain why:

Imagine if you had to pick one person to represent your business. Your logo is just one part of the outfit they wear. Let's say it's the tie. But have you considered the rest of the outfit? If not, you're going to work naked!
Your logo is simply one piece of the branding puzzle. if you want your business to really connect with customers, you'r going to need to design a brand identity

Brand Identity 1

You need a brand that will let your customers connect with your business

Ask yourself the following questions about your business:

  • What is your Logo?
  • What Fonts do you use?
  • What is your Colour scheme?
  • What is your communication Tone?
  • How would you describe your business culture?
If you're unsure of the answer to any of these questions, then you need to consider your branding!

branding for car mechanics

Every business, big or small, needs a strong brand...

You might be starting a new business, or you might be already up and running, but there's one thing that all businesses have in common:

Big or small, online or offline, bold or boutique; Every business needs a brand. Your brand consists of many elements. When done correctly, your brand should tell your customers:

  • What you do
  • Your business personality
  • Your business values
  • Your target market

logo design for business cards

Good branding design attracts the right kind of customer to your business

Any contact your customer has with the business is an opportunity to communicate your brand. On the other hand, it could be a missed opportunity. At Design Hero, our branding process gets to the heart of your business.

design of branding for holiday chalet in France

Your brand represents the value your business provides

It doesn't take long for shifting trends outgrow your business and leave your brand looking tired and outdated. There are several reasons to question if your current branding represents your business:

  • If your business has grown
  • If you've added new products or services
  • If you've never dedicated much thought to your brand in the first place.
  • If the market has changed over time.
  • If trends or styles have changed over time.

design of business cards for beauty salon

Businesses change... Your brand can change too!

A brand refresh may be as simple as revising your logo to bring the visual style closer to modern aesthetics, or it may mean changing the tone of voice you use with customers or a new lick of paint for your shop.

I recommend asking what message does my branding say about your business, at least every two years.
I will propose the best option to make sure your message is heard by your customers, and the value of your business is clear so that you can turn potential customers into consumers. Just get in touch with Design Hero and I'll perform a no-obligation review of your brand!

best UK branding agency for health and fitness

We design powerful branding to help you crush your competition

Customers interact with your brand every time they see your logo, use your services, visit your website, get an email or chat to your staff. Anywhere a customer interacts with your business is an opportunity for them to get to know your brand.

It is extremely important that your customer feels that they can connect with your brand. Here's why....

Design of business cards

The best brand designs to help your business sell more successfully

🤝 When customers know your brand, they trust you.
🧠 Humans are hard-wired to only trust people we know.
💸 And we only give our hard-earned money to people we trust!
☝️ And that's the real reason why good branding is so valuable!

We design powerful brands that resonates with your target market, and gets your customer thinking “This is my kind of people, let’s do business”

Brand Identity 2

Brand awareness campaigns to win new customers

As a marketing & branding company, Design Hero works with our clients on an ongoing basis to help businesses grow and thrive. That's why we don’t just do “logo design”, we offer branding packages that will help your business attract the right customers, establish itself in a marketplace and grow a loyal audience. You know your business better than anyone: now it's time to share your brand with the world.

local business card design

We'll help you raise your brand profile

A brand awareness campaign amounts to a complex range of strategies. The marketing campaign needs to be tailored to your business like a fine suit! 🕴️Your marketing strategy can include various services including:

  • Social Media Marketing
  • Social Ads
  • Advertising
  • Pay Per Click
  • Targeted Marketing

logo design for business cards

A well known brand attracts the right kind of customer...

Now think hard about why you need to raise brand awareness. What is the end goal of your marketing campaign? Examples might be:

  • Improve online presence.
  • Increase sales.
  • Generate leads and enquiries.
  • Provide information.
Now that you have a clearer idea of what your goals are, you need to understand your market.

Design of business cards

Identify the ideal customer for your brand

Here we look at who will be using the site. After all, the website is for your customers NOT for you. It is your customer’s likes and preferences which we must consider when designing the site. Try observing your current customers, or even asking them if needed. Describe your target audience as if they were a single person:

  • Age
  • Sex (if applicable)
  • Occupation
  • Income
  • Interests
  • Personality
  • Likes/dislikes

brand identity for beautician

Find your brand niche

Think about who your competition is; we can observe what they are doing right, and where they could improve, and learn from this! here's a handy exercise: List your 3 main competitors and their websites Look at their websites, and analyze things like layout, colour schemes, typography, photography, and unique tools or features.

  • What do you like about these websites?
  • List 3 business features that set you apart from your competition?

branding design for Emma Gray Ardros Farm

We run brand awareness campaigns to raise your brand profile.

So by now hopefully you'll have a clearer picture of

  • Who you want to target
  • The message you want to deliver.
Now it's time to come up with a master strategy that will hit home and turn users into customers. This is where expert-level knowledge can help you to fine-tune your marketing strategy and reach the right customers at the right time. Design Hero can help you come up with a solid strategy for targeting your customers and help you tailor your marketing message. Just get in touch for honest, actionable marketing advice.

Our branding services

branding concept

Logo Design

design of brand identity and logo

Brand Design

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Branded Merchandise

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Design & Print

Shop signage design

Branded Shop Signage

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Branded Vehicle Livery

Got Questions about our Brand Identity services?

Marketing and branding don’t have to break the bank: There are many marketing activities that will add value for not much investment. It depends on what your needs are. Do you need a simple logo for your new business idea, or a full brand with guidelines for your many employees? That’s why Design Hero branding packages are broken down into tiers to allow you to build a brand within your budget. For marketing activities, I can fee at an hourly rate, or with fixed fees for larger projects.  Either way, all fees will be made clear upfront and in writing.

All of my prices are discussed in advance and set out in writing. Whilst a branding project can have a fixed fee, marketing usually consists of many different activities.
Either way, my design proposal will set out everything in detail, and a 20% deposit secures your place in the work schedule.  I will always discuss all costs with you in advance, so there are no surprise charges, or hidden fees.

Different marketing activities can take different timeframes to complete: Some are quick fixes and others require a slower pace For Brand Identity, You could reveal your new business Brand Identity in as little as a week! A basic logo design can be created in less than a week while more complex Brand Identity typically take a few weeks. The timeframe depends on the scale and complexity of your Brand Identity project. The most important part is responding quickly to any queries so make sure and do your homework on time to ensure your project runs smoothly!

What services don’t I offer?! I offer a range of marketing services from the design of brand identities to targeted marketing and social media, so I can bring all of your marketing activities under one roof! With over 15 years of experience in the creative sector spanning architecture, product design, web design and marketing, I offer a broad skill set which other local designers struggle to match.

  • Brand Identities
  • Social Media
  • Targeted Marketing
  • SEO and Digital Marketing
  • Google advertising
  • Local Marketing
  • More…

My Brand Identity process gets to the heart of your business, learns it’s most important aspects and values and simplifies them into a clear, concise message that is conveyed to your customers through the logo, the colours, the typography and the photography. The output depends on the budget of your Brand Identity package, however, most brands include:

  • Market Research
  • Brainstorming session
  • Concepts
  • Revision of chosen concept
  • Refinement of the final logo
  • Chosen Fonts
  • Chosen colour pallette.
  • Digital logopack in a variety of formats
  • Brand guidebook of how to use the brand.

All you need is a willingness to grow! Technology and audiences are changing rapidly, and it’s hard to know what the right advice is. It often requires getting out of your comfort zone and accepting hard truths about your business. But don’t worry: I will always guide you and give you honest and practical advice about the best way to market your business. If you want to get started, simply pick up the phone, or send me a message!

Take your business from Zero to Hero with Brand Identity from Design Hero

Join the Brand Identity experts! Our digital marketing experts have helped hundreds of businesses to supercharge their marketing. Our professional web designers, web developers and marketing consultants go above and beyond to take your business to the next level. Here's what our many happy clients say about our creative design company.

Speak to us about Brand Identity
5 star verified google business

The best UK Brand Identity designers near you, as rated by Google

Super Value, Real Results.
But don't just take our word for it...

★★★★★

The work Nick did for me was just perfect:

I was struggling to appeal to the youth, but the new brand and website nailed it!

Absolutely spot on, and his extra marketing advice was much appreciated.

John Grant

Artsqwest

★★★★★

Hi Nick, the brand perfectly captures the sense of direction I want to give my clients. Thank you very much for your speedy action, I would happily recommend you to all my clients.

client testimonial
Roshina Khan

Avid Coaching

★★★★★

Nick did a great job throughout the whole process of my company branding design logo, cards and van design. Great job Nick.

Male business superhero
William Hunter

Calder Mains Gas Services

★★★★★

Started with a blank canvas and not much help from me, and yet still managed to provide exactly what was looking for, and after my original hosting company let me down they got my site online and hosted. Great feedback and very responsive. Highly recommended

Male business superhero
James

Dashfixer

★★★★★

We have used nick to redesign our old website for our holiday park and brought it up to a fresh new standard it’s also very helpful to have a real person to talk to regarding updates.
We’re really pleased with the branding design he did for us, it was exactly what we were looking for.
If there were to be any problems they have been fixed within an instant.

male business superhero
Graham

Cloch Caravans

★★★★★

Nick has been phenomenal from start to finish with our brand new innovative website. Everything was designed and delivered with excellence. The service provided after the website design was fantastic also. He has made this a dream beyond belief and I can’t recommend his work enough. Thank you again Nick. We will be in touch in the future to expand to bigger and better.

Client testimonial for Power Competitions
Gary

Power Competitions

★★★★★

Had a great experience, Nick is Highly professional, knowledgeable, and gives great hits and tips! Happy customer here

Anthony

FursClass Dog Walking

★★★★★

Design Hero have been a fundamental aspect in getting my business off the ground. Not only did they design a great quality website for me, they also helped me with the marketing strategies and walked me through everything I needed to do! I was beyond happy with their services and would recommend them to any and everyone who needs help designing a personalized website and marketing their business!

UK website designers for competition business
Chris

Vybe-Style Competitions

Design Hero are your UK Brand Identity experts

Design Hero are the UK experts for Brand Identity with hundreds of postive reviews from our happy clients for Brand Identity services in the UK. Most of our services for Brand Identity are in the UK and we work with businesses both big and small, remotely and face to face.

What makes Design Hero different from other UK Creative Agencies?

💸
Affordable brand design

Don’t be fooled by digital villains! There will always be someone offering marketing at rock bottom prices. Too often our clients come to me as a second attempt, having thrown away good money on bad advice. That’s why we focus on real value. We build brands for online, print and social that will help you reach the right customers.

👼
Honest Branding advice

Building a strong brand, and reaching new customers isn’t easy. It often requires getting out of your comfort zone and accepting hard truths about your business. But we’ll always give you the right advice, rather than what you want to hear! we’ll always give you honest advice, even if you don’t want to hear it!

🧠
Experienced Branding Experts

Let’s face it: Marketing can be a bit wishy-washy! Technology and audiences are changing rapidly, and it’s hard to know what the right advice is. Our broad range of experience means you have the benefit of real insight. We’ll make sure your brand stands out from the competition.

😍
Stunning branding

Our professional branding experts design high-quality brands for business of all shape and sizes. Our graphic designs specialise in high-quality designs that will help your brand stand out from the crowd.

Ready to transform your business with Brand Identity?

Get a quote for Brand Identity
💨 Speed Read

People always ask me “what is your branding process? ”

Some designers clam up and hang onto their process as though it’s the secret recipe for Pepsi.

My process is simple:

You can use this process to design logos for a corner shop or corporate brands for multinational companies.

I’ve used this process to help businesses across Scotland and even further afield to build successful brands!

One of my brands has even reached the highest point on earth:

a Design Hero brand at the top of the world
🌍🗻 A Design Hero brand at the highest point on Earth!

 

I can help you turn your brand into a global success, but the process always starts with you:

Take your business brand from Zero to Hero.

  • Create a killer hero brand
  • Establish a loyal customer base
  • Never lose a customer

You might be starting a new business, or you might be already up and running, but there’s one thing that all businesses have in common:

Big or small, online or offline, bold or boutique; Every business needs a brand.

I already have a logo, is this the same as a brand?

In a word: NO.

A logo is not the same as a brand. Allow me to explain why:

Imagine one person represented your business.

Your logo is the tie they wear to work.

But have you considered the rest of the outfit?

If not, you’re going to work naked!

Your logo is simply one piece of the puzzle.

What is a brand?

Let’s not mince words.

There are many differing opinions on the exact definition.

Wars have been fought and lost over the meaning of a brand.

Allow me to offer my definition:

Put simply, a brand is how others perceive your business

Your brand is the story behind your business:

  • What you do
  • Your business personality
  • Your business values
  • Your target market

So how should you communicate this to your customers through your brand?

There are various ways to convey your branding to your customers through visual communication.

  • Logo
  • Fonts
  • Colours
  • Tone
  • Personality
  • Marketing messages
  • Imagery

How do I build a brand?

So now you know:

Your brand is not just a logo,

Your brand consists of many elements. Any time a customer interacts with your business is a potential brand touchpoint.

Do you:

  • Own a website?
  • Send letters?
  • Have a uniform?
  • Communicate through emails?
  • Hand out discount vouchers?

All of the above are opportunities to communicate your brand to your customers.

Any contact your customer has with the business is an opportunity to communicate your brand.

You need to consider any contact a customer has with your brand very carefully.

Every touchpoint is a potential opportunity to sell your brand.

On the other hand it could be a missed opportunity.

The Building Blocks of a brand

The most common branding elements for many small businesses are visual.

such as:

  • logo
  • Fonts
  • Colour scheme
  • Tone of voice
  • Imagery
  • Promotional materials
  • Your website
  • Shop signage
  • Customer Service

You must carefully consider all of these, and most importantly be consistent in appearance.

Any symbols or imagery, colours and fonts you use need to be consistent. Imagine the confusion if the symbols for male and female toilets were suddenly swapped.

If this all sounds complicated, it doesn’t have to be. Put simply:

  • Be genuine
  • Be consistent
  • Be Visible

If you follow these guidelines, your branding will take shape!

My process for a Design Hero brand is as follows:

  • Research and Investigation.
  • Brainstorming.
  • Concept design.
  • Client revisions
  • Logopack and Brand guidelines

You can read more about my super simple 3 step branding process in my hand guide.

How much will all this branding cost?

How much will this all cost you ask?

With Design Hero Your branding budget is entirely within your control.

I offer a tiered branding package to allow my clients to choose the level of Design Hero’s involvement.

How much budget you will need depends on a few things:

  • The size of the business
  • How much guidance you need
  • How many options you’d like to explore

If your not sure what your budget should be, read my guide to branding cost to establish your budget.

Where do I get started with branding my business?

At Design Hero, my branding process gets to the heart of your business.

I’ll learn the most important parts of your business and simplify them into a clear, concise message that is conveyed to your customers.

This all comes together to form a personality, a brand, for your business. There are 6 key steps to this process:

The Design Hero Branding Process

🧪 Research

Every design begins with research. It forms the basis of every decision in the design process. I’ll research your business, your customers and your market.

🧠 Brainstorm

The best concepts come to life on paper in sketches. I’ll come up with a number of concepts, and ask you to feedback on them.

💡 Design

Your chosen concept will be refined and designed in a digital form.

✏️ Revise

The client is invited to get more hands-on and revise aspects of the design.

🎯 Refine

I’ll take your chosen design forwards and prepare for a logo pack and brand identity guidelines.

🎁 Present

The final logo is issued in a logopack for a variety of uses, and the brand identity summarised in a nifty guide.

How do I get started?

We’ve talked about what a brand is, how to build your brand elements, and how to establish your business.

Many of your brand touchpoints are 100% within your control!

For the rest, it’s as simple as picking up the phone, or sending a message and Design Hero will help.

Design Hero can show you how to build a new brand or to grow your existing brand and keep it consistent throughout your business.

 

Are you ready to...
Transform your marketing success?

contact

Design Hero
Blue Square Offices, 272 Bath St, Glasgow G2 4JR
07775151216
[email protected]

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