When Allan asked me to join a team of creatives with a single purpose, I was intrigued.
He was busy spearheading the launch of “Phase 3”: a complete refit and comprehensive upgrade to self-catering holiday accommodation in Loch Lomond.
The result was absolutely breathtaking: Hollybank House and Lodge represent a new level of luxury for self-catering accommodation in Loch Lomond.
Allan needed a brand identity to reflect the new offering in quality and a website to promote the property and take online bookings.
The brand was built around the tagline which Allan provided:
“Luxury on Loch Lomond”
The logo was designed to convey the quality of the accommodation, as well as the breathtaking views and peaceful environment on offer.
The logo was built around the panoramic view of Loch Lomond from the house, combined with the letter H from Hollybank
The final logo was a beautiful sunset view from Hollybank House, framed within the titular letter H
I created version of the logo for use in various formats including web and print.
I carefully managed the grid brought balance to the logo
I chose a colour scheme directly from sunset photography taken around the self catering accommodation.
The typography uses a serif font to establish a luxury feel, with sans-serif sub headers for a modern twist.
The brand was applied across every touchpoint, in one of the most comprehensive, and meticulous branding applications I have had the pleasure of working on.
We used the branding on signage, window films, decorative ribbons, on tvs and documentation.
We even applied the brand to this horse!
For this design project, Harrison Reid at Photography Everything who provided professional photography for the entire project.
His services were simply amazing and he perfectly captured what makes Hollybank House so special.
The first interaction mosts guests would have with the Hollybank brand would be the website.
I knew that whatever I designed for Allan, would have to be something special.
The new booking website had to convey the new level of luxury on offer at Hollybank, as well as guide guests through the booking process.
As a booking website, it also had to integrate Supercontrol Bookings and allow guests to book their dates online.
I integrated a payment gateway so that online bookings could be taken seamlessly to checkout for online payments, without guests ever having to leave the site.
Integration of full screen media such as video to truly immerse the user in the Hollybank experience.
It was vital that guests could seamlessly check dates, and book their holiday online through the website.
We used a system called Supercontrol, which I integrated into the site so that the Hollybank team could manage their own bookings from an easy interface.
I created a number of stunning illustrations and custom graphics for the website to help promote the next level of luxury at Hollybank, and impress potential guests with the value on offer.
For each property I created a unique page packed with vital information about the self-catering accommodation, so that guests were well informed about the level of quality on offer at Hollybank.
Strong photography helped here to showcase the care and attention detail Allan and the team had taken in outfitting the holiday properties.
I fell back on my previous experience as an architect to develop and illustrate floorplans of both properties, to help guests appreciate the architectural design of the house.
Guest testimonials were very important to the marketing process for Hollybank. I integrated guest reviews into the booking website to help build trust for potential guests.
I set up a post type so that the Hollybank team could add their own events, and posts with lots of things to do in the surrounding areas. This helped their guests plan their visit in advance, and also led to lots of marketing opportunities to tie in with local suppliers.
I set up a page where guests could explore the rich local area of Loch Lomond.
This page was full of local heritage, and suggestions which allowed the Hollybank Team to tie in with local business for marketing opportunities and affiliate sales.
I helped Hollybank House with a number of graphics, printed promotional materials, marketing graphics and branded stationery.
For the business cards I used the same illustrated style as the logo with classic Scottish scenes illustrated on the reverse.
I applied the brand throughout various branded stationery and business letterheads, welcome packs etc. so that guests were given the full effect of the branding during their visit.
The negative space around the logo was used to create a dramatic first impression with window decals and film on the front door to each property.
The logo looks particlarly striking in stainless steel signage for the entrance gate, one of the first encounters guests will have with the brand at Hollybank.
I had the opportunity to dust off my old architect hat, and illustrate floor plans for the properties.
The custom floor plans allow guests could plan their visit in advance.
Testimonial coming soon…