A new fitness brand for cutting-edge sports business
The Challenge
Design a new brand for a fitness startup and develop a lottery raffle website to power the brand’s online competitions
The Deliverables
Sectors
The Brief
Design Hero helped this fitness startup by designing a new brand and later developing a sub-niche combining wealth and fitness. After having designed the branding from scratch, we got to work on a brand-new website for Fortune Fitness, using acid green accents throughout to create a high-impact design for maximum exposure.
The next stage of the project was to develop a sub-niche that combines wealth with fitness, raffling cutting-edge fitness products. We designed and developed an online lottery raffle website to power the brand’s competitions.
In addition, we created a range of brand assets for use across web, printed promotions and social media.
We launched a bold new fitness brand combining wealth & sports products
We designed a new brand for this fitness startup and developed a brand-new lottery raffle website to power the brand’s online competitions. With accents of acid green throughout, the new Fortune Fitness website is bold, and attractive, and offers visitors an interactive design experience.
As a brand-new startup, Fortune Fitness wanted to make a big impact, so Design Hero opted for bold text, bright pops of colour, and a modern design for a lottery website.
We helped to build the brand from scratch, having designed the logo and brand materials, developed the sub-niche, and built a lottery raffle website to handle the brand’s online competitions.
A bold, modern fitness startup
Design Hero created bold, modern branding for this new fitness business. The branding features accents of acid green to help make it pop, while the bold fonts help the brand stand out.
Wealth + fitness sub-niche
After having designed the initial brand for this startup, we developed a sub-niche of wealth and fitness. The branding includes core patterns which are featured throughout the branded materials and the website.
Wealth and fitness raffles web development
Design Hero created the branding for this fitness startup – including the logo and branded materials – followed by a brand-new website that is on-brand and on-trend. The website features acid green accents and the brand pattern to help the website pop and stand out to new visitors. Featuring an interactive design, the website is striking and modern and appeals to the brand’s target market.
The goal was to help Fortune Fitness establish a brand from start to finish and develop a modern, user-friendly website that could power online raffle competitions for the business.
Competition website raffling cutting-edge fitness products
The website design puts the focus on the sub-niche of this fitness startup – combining wealth and fitness to raffle fitness products online. The home page begins with the online competition as the primary focus and guides the user to play.
Acid green helps the site to stand out
The bright acid green accent colour used throughout the website gives contrast to the otherwise dark branding and appeals to website visitors.
Online lottery raffle website
An enticing and easy-to-follow user journey guides website visitors and customers to the online lottery raffle, where they can play to win cutting-edge fitness prizes.
Our Results
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testimonial coming soon!
Dan
Fortune Fitness
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