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Brand & web development for a healthcare startup

The Challenge

Create a new brand that takes the customer on the proverbial journey from A-Z, and develop a new directory website as the go-to online directory for wellbeing professionals.

The Deliverables
  • Brand design
  • Logo design
  • Website development
Sectors

Health & Fitness

The Brief

We helped aspiring entrepreneur, Ayzer, build a new platform where people can find the best health and wellbeing professionals for their needs and requirements.

The new directory gives healthcare professionals such as dentists a website to host their online profile.

The work we did for Azen Wellbeing involved creating a new brand, designing a logo, and developing a WordPress website that operates as an A-Z directory of wellbeing professionals.

The new brand is professional and restful, with a minimalist typography logo that takes the customer on the proverbial journey from A-Z.

We also developed a powerful directory website, where healthcare professionals can create their own profiles, and Ayzer can manage her own directory from one single dashboard.

Woman having massage of body in the spa salon. Beauty treatment concept.

We designed a new wellbeing brand, and built the A-Z online directory for UK healthcare professionals

The brand for Azen Wellbeing is built around the proverbial journey from A-Z. Ayzer believes that life is meant to be lived well, and so we carefully selected brand imagery to reflect this; invoking feelings of calmness, happiness, contentedness and reassurance.

We created a minimalist typography logo that represents the customer journey of going from A to Z, whilst retaining a clean, simple, and professional look.

Health and wellness directory web development

Design Hero developed a directory website that is consistent with Ayzer’s new brand. The website features a clean and professional feel and acts as a calming space for visitors to search for a credible wellbeing professional suited to their needs.

We used a clean colour palette and a minimal typography logo to create a look and feel that represents the wellness industry, along with soothing imagery to help Ayzer build a credible online wellness directory that emphasises the deep care she has for patients.

She now has a professional online wellbeing directory and a consistent brand to establish her business as the go-to A-Z directory of wellbeing professionals.

The A - Z directory of wellbeing professionals

The Azen directory helps visitors to find their way to better health. They can access approved health and wellbeing professionals, including clinical professionals, wellbeing practitioners, and local support.

Hassle-free directory search

The A-Z online directory makes wellbeing services more accessible. The website was designed to make it easy for anyone to find exactly what they are looking for, whether that ber a doctor, a fitness coach, or a holistic healthcare practitioner.

Search for A- Z Health Professionals

Design Hero developed the directory to make it super simple for Azen customers to access the support they need, all in once place. With an easy-to-use search bar, users can search for what they’re looking for and also enter their desired location, to discover results tailored to them.

Our Results
“

Nick has been god sent! Everything has been extremely positive, professional and understanding from the very first conversation. I have not had a single encounter or conversation where my query hasn’t been resolved or I have walked away unhappy. Thank you so much for all of the work that the team have provided. Thank you for all of your support and making a dream come alive. Thank you thank you thank you!

Azyer
Azen
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