Branding for a sports startup in Scotland
A high-energy brand designed for an exciting new sport in Scotland
The Mission
Branding design for a sport startup in Scotland
Project Sectors
The Strategy
The next great idea from the brains behind Bubble Soccer Scotland:
Goggle Sports is an exciting new company offering a fun day out for small to large groups.
Imagine traditional sports with a twist: sight inhibiting goggles which offset balance.
I had worked with Gary previously on a number of projects.
He asked me to work with him again to create a brand for sports startup Goggle Sports celebrating the joy and fun around the whacky new sport.
Brand Strategy for Goggle Sports
The ethos of Goggle Sport’s brand image was Fun and Enjoyment.
The logo is inspired by the titular set of Goggles. The letter G breaks out of this grid and is stylized to form a smiling face with goggles.
Logo Grid
The G breaks out of this grid and is stylized to form a smiling face with goggles.
Typography
The curvy geometric font creates a sense of fun, while conforming to a strict grid.
Colour Scheme
Strapline
Iconography
I also designed a set of subbrands for each sport, as well as a custom set of icons based on a common grid.
Sub Brands
Websites for Experience Days & Events
As well as the branding, I investigated ideas for a possible website.
The website never made it past the mockup stage but the results were a fully responsive, funky, fun and punchy website which would help users book and get info on the activities on offer.
Here's what Goggle Sports says about working with Design Hero...
Another successful project:
The brand is funky and fun and I’m really pleased with it.
A pleasure working with Nick as always.
Gary, Goggle Sports
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