A budget website for a dance fitness instructor
Sectors
The Brief
Gabby runs pole dancing & fitness classes called Scarlet Fever Pole Fitness from a dance studio in Greenock, Inverclyde ranging from Postnatal classes, burlesque, Zumba and Pole Dancing lessons and Pole Fitness lessons.
She helps her students improve fitness, and find more self-confidence.
Most of her marketing comes from word of mouth so Gabby needed a budget website to get her business started, which would inform her current clients, and attract new students.
Gabby asked me to help with web design for fitness businesses, to advertise her dance and fitness lessons from her Greenock studio where she teaches dance and fitness classes.
🌱 New Business Website
Gyms web development
The brief for the web design was sexy and feminine without being too intimidating. With this in mind, Design Hero created the site using powerful photography with deep and dark fade-outs mixed with lighter pinks in a flattering colour palette, and a minimalist approach to content.
Landing Page
The photography used on the welcome page shows not just the nature of the business but also the friendly and welcoming approach taken by staff and members of the dance groups.
About
Scarlet Fever runs classes in various locations around Greenock, Port Glasgow and Inverclyde. I created a classes page with photography tailored to each class.
Classes
Clear typography draws attention to the class prices, location and details. High impact photography was used for each page, fading out to black and laid over a flashbar to draw more attention to the important parts of the site.
Contact
A contact page was needed for enquiries so Design Hero created a contact form which would draw attention and encourage online memberships through the website.
“
We didn’t need anything huge, so the new website does everything we need it to, without breaking the bank.
Nick was also really snappy with updates!
Dead happy!
Gabby
Scarlet Fever Pole Fitness
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