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Design of sales brochures, advertising for a community group in Argyll

Sectors

Charity & Community

The Brief

The Lido is a shop and Post Office in South Cowal, Argyll, and Bute. It sells a range of groceries but critically it provides the only access to postal and banking services in the village. The current owner wanted to sell up the shop and move on, so the heart of the community was in peril.

South Cowal Community Enterprises was set up to organise a community buyout of the local shop before it was sold on.

Lindsay asked me on behalf of the board of SCCE asked me to help with graphic design to help them get their message out to the community.

I was commissioned to design various marketing and promotional materials for the community shares buyout, as well as provide design input on the logo and produce an 18 page brochure to present the buyout to the public.

πŸͺ Shop Signage

A community group ask Design Hero for graphic design to save the local shop

logo design for community brand

Lindsay asked me to refresh the logo for the shop and do a similar logo for the SCCE.

This new brand from Design Hero for South Cowal Community Enterprises and The Lido shop takes the original design and refines the logo with a fresh look.

design of logos for community brand

Logopack

I designed a full logopack including logos for the Lido, and logos for the SSCE.

logo design for community brand

Logo Design

brand refresh with new logo design

Old Logo vs New Logo

The new logo for the shop was more refined than the previous logo, to attract more attention from a distance.

color selection for community brand

Color Scheme

The colour scheme was taken from nautical tones in the previous logo.

logo grid for community brand

Logo Grid

the new logo grid brought balance to the logo.

πŸ“˜ Sales Brochures
πŸ“’

Community Groups digital marketing

I helped Lindsay and the board with graphic design such as posters, advertisements, shop signage, banners and more to help them promote and attract attention to their cause.

brochure design for community buyout

πŸ“˜ Community Brochure

This 18-page brochure was designed for South Cowal Community Enterprises in order to present dense information on the community share buyout to the public in a format which was easy to read for a potential investor.

 

brochure design for community buyoutbrochure design for community buyout

brochure design for community buyout

brochure design for community buyout

 

design of signage for community shop

πŸͺ Shop Signage

I helped explore the logo in other formats such as shop signage.

poster design for community buyout

🎴 Posters

I designed posters for A1, A3 and A4 size printing to distribute throughout Cowal to promote the share offer opening.

poster design for community buyout

πŸ–¨οΈ Large Banners

I also created various banners and large form prints to attract passing traffic and drivers.

I designed this large scale vinyl banner to grab attention and advertise the buyout of the Lido shop.

Our Results
client testimonial
“

Nick was very patient and helped guide us through the process.

He worked magic from what we sent him! and helped us get it to print on time, despite some difficulties on our end.

Thanks on behalf of the whole board for helping the future benefit of all locals and visitors to the area.

Lindsay
South Cowal Community Enterprises
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