brand design for an ecommerce startup
We helped an ambitious founder launch a new brand for an ecommerce startup in water filtration products
The Mission
Design an authorative brand for a new startup, The Water Dr
Project Sectors
Visit Site
https://thewaterdr.com/
The Strategy
When Nick approached us about launching a new startup, for an ecommerce business selling water filtration products,he had a clear vision but struggled to express it online.
Nick’s mission was to tackle the huge problem of inadequate drinking water quality in UK homes.
As an expert in premium water filtration and wellness solutions, he wanted to be recognized as a trusted authority in the niche, but had no idea how to go about it online.
Design Hero provided consultation and strategy to position TheWaterDr as the leading expert in home water filtration products.
Our role as the best eCommerce website agency in the UK was to translate TheWaterDr’s mission into a compelling digital experience. They didn’t just want a new design—they needed a full brand transformation. We set out to build a strong brand identity, create a website that showcased their unique offering, and craft an eCommerce experience that turned browsers into buyers.
This project was about more than just looks. TheWaterDr needed an online platform that performed: a site that could communicate authority in the wellness space, simplify the buying process, and generate a steady flow of consultations. By combining a cohesive brand strategy with high-performing design, we helped them achieve exactly that. The result is a website that not only looks premium, but one that ranks well, converts effectively, and positions TheWaterDr as a leading example of what’s possible with an eCommerce website in the UK.
We delivered a complete brand identity package and a high-conversion ecommerce website for a startup with a story-driven homepage, a streamlined ecommerce platform, and a consultation funnel designed for maximum conversions.
Brand Strategy for The Water Dr
Nick needed to start from scratch, and position himself as the authority for reliable information, quality products, and trusted expertise regarding water filtration systems.
TheWaterDr’s brand identity captures the essence of purity and wellness. With a crisp, modern logo, aquatic color palette, and clean typography, the new identity communicates trust, sophistication, and health. The tone of voice is approachable yet authoritative, combining scientific credibility with customer-friendly language. This allows TheWaterDr to connect both emotionally and rationally with its audience, making the brand feel like the go-to expert for water health.
Websites for Water Filtration
The main goal of the project was to create a clean, conversion-focused eCommerce website in the UK for TheWaterDr that would showcase their premium water filtration products and highlight their expertise in wellness. Customers searching for trusted hydration solutions need clarity and reassurance, so the site had to communicate authority, trust, and simplicity at every step.
Our design combined a fresh, wellness-driven brand identity with a streamlined user journey. From bold calls to action and responsive layouts to product comparison tools and clear consultation booking options, every detail was crafted to guide visitors effortlessly from awareness to purchase or enquiry, positioning TheWaterDr as a leader in their industry.
Following the launch of the new website for this startup company, Design Hero is helping with an ongoing SEO strategy and services
High conversion landing page
The homepage was built as a story-driven experience, introducing visitors to TheWaterDr’s mission and guiding them through the benefits of pure water. With a strong hero banner, clear calls to action, and trust-building features such as testimonials and certifications, the homepage sets the tone for a premium wellness brand.
Ecommerce functionality
We designed the shop page as a high-performing eCommerce website in the UK that simplifies the buying journey. Customers can easily browse product categories, compare filtration systems, and read detailed specifications. Each product page is optimized with clear benefits, FAQs, and strong calls to action, ensuring confidence at every step of the journey.
Lead generation websites
The consultation page acts as a lead-generation funnel, making it easy for customers to request expert advice. With a clear value proposition, a step-by-step booking form, and visuals that emphasize trust, the consultation page bridges the gap between education and sales. Integrated with TheWaterDr’s CRM, it ensures every inquiry is captured, nurtured, and converted into a valuable lead.
Here's what The Water Dr says about working with Design Hero...
Having just completed a project with the DesignHero team it is easy for me to highly recommend their services and indeed have already to contemporaries .
They have been everything I had hoped throughout the process listened and helped consolidate my plans with their expertise , patient and creative with the execution and proactive accommodating changes during the process .
I did a lot off due diligence around the competitive landscape before meeting DH and feel very fortunate that we crossed paths …
Nick , The Water Dr
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