Frederick asked Design Hero to come up with a simple website to advertise his businesses services. Given that the business was just getting on its feet, the budget was tight; too tight to accommodate an E-Commerce website for his cleaning and hygiene supplies side of his business, but we agreed on a high-quality business information website, with plans to upgrade the website to an online shop at a later date.
In addition to the new website design, Design Hero also helped Frederick to create a new brand for his startup business.
The new brand identity design includes a logo design, as well as investigation of colour palette, fonts and associated imagery for the brand.
The new brand for Pyramid solutions follows through on the pyramid motif, with a minimalist, iconography based logo
The final output of the branding project was a full logopack with logos for social media, print and web use, as well as the logo design in a horizontal and vertical layout arrangement
Although the budget for the new information website in Glasgow was tight, nevertheless Design Hero was determined to make Pyramid Solutions the pinnacle of B2B cleaning and recruitment services in Glasgow.
The new brand design informed the website, with a gradient colour palette that bucks the trend of material design to set Pyramid Solutions apart from the competition.
We leaned on the pyramid motif throughout the site with minimalist, clutter-free hero section to draw attention to the business services on offer on the website.
The new website features a popup enquiry form to encourage more leads from the website.
The new website eskews clutter in favour of bright, high impact hero sections with immediate links to Frederick’s business services.
Each business service has it’s own page on the new website, designed for distraction-free browsing.
Every service page contains enough content to help the business rank on Google, with quicklinks throughout the site to help the user navigate easily, and get in touch when ready.
The new website also helps Pyramid Solutions get found for local SEO with location based schema, and keyword research for local SEO.