Modern branding design for startup specialising in wedding camera rental
The Challenge
Create a brand packed with nostalgia to help Instappie customers capture their special wedding day moments.
The Deliverables
- Brand naming
- Brand design
- Booking website
Sectors
The Brief
“Moments pass in an instant. Memories last forever.”
This tagline forms the core of the brand, Instappie, an instant camera hire service for weddings. Instappie helps its customers capture perfect fleeting moments in time and cherish them forever.
We helped Instappie connect with its customers on an emotional level by designing a brand packed to the brim with a potent combination of nostalgia and optimism.
Instappie = Instant Happiness
Instappie’s instant camera rental service captures those perfect moments on the most special of days; the wedding day.
The new brand needed to be fun and funky, with hints of nostalgia and packed with optimism. Design Hero was called on to create just this, using bright and colourful design and imagery throughout this fun new brand.
An exciting, upbeat brand for a wedding camera rental startup
Josh and Ebony, co-founders of Instappie, approached Design Hero to create their new brand.
This power couple already runs a successful wedding photography business and are now launching a new startup for instant camera rental.
The brand for Instappie is built around the precious moments enjoyed on a wedding day. Instappie believes that these moments should be captured and cherished, and the process of doing so should be fun and memorable. The brand imagery we created connects with Instappie’s customers on an emotional level and communicates fun, positivity, and nostalgia.
We designed a modern new brand for Instappie, including brand assets such as social media assets for promotion on social media.
Instant happiness
We created a fun, bright brand to evoke feelings of happiness and nostalgia, and to showcase Instappie’s range of instant camera rentals.
A fun, vibrant brand
The brief was to create a fun, vibrant brand for this instant camera rental service.
Bold branding to stand out
The bold, vibrant colours of this new brand help Instappie to stand out. We created assets for social media promotion that appeal to Instappie’s customers and connect with them on an emotional level.
Events web development
We helped capture the instant happiness of the brand in a modern, funky booking website, so customers can simply book and pay for Instappie’s services online.
The fun new website allows Instappie’s customers to quickly and easily rent instant cameras online in handy packages, taking some of the stress out of wedding planning!
Each package is displayed with handy icons and features so the customer knows exactly what they are getting. Bookable products are configurable with add-ons to encourage further revenue.
We also created a deposits feature to reduce buy-in friction and help brides and grooms to be budget their wedding planning.
Mobile-first WordPress website
We know that many of Instappie’s customers will be shopping online, so creating a mobile-responsive WordPress website was a top priority.
Modern and fun web design
We helped capture the instant happiness of the brand in a modern, funky booking website, which appeals to Instappie’s target audience.
Easy-to-use booking website
The fun new website allows Instappie’s customers to quickly and easily rent instant cameras online in handy packages, taking some of the stress out of wedding planning!
Our Results
Josh & Ebony
Instappie
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