Branding & Marketing
When I started working with Richard Robb Architects from their studio in Gourock there was no singular brand identity to speak of. The brand was defined by several existing visual elements in the office and company stationery such as a city skyline and an existing font. Design Hero worked with these elements to build a unified brand identity around these elements.
Old logo vs New logo
Clean lines, generous white space and repeating geometry, as well as the careful use of greyscale, were used as themes throughout the brand to lend a professional, modern impact to the architectural practice.
The logo was assembled from a skyline graphic used on the studio windows and the text was rearranged to sit more neatly in the logo as well as adding more contrast between text lines to bring out Richard Robb as the principal architect. The address was added as a tagline to the logo through the logo can be used independently with or without it.