Design a new brand to attract the right customers for subtle aesthetics treatments.
Jade Cattan approached Design Hero to design a new luxury brand for her aesthetics treatments business. Jade has years experience as a practicing nurse and wanted to turn that experience into her own business offering aesthetics treatments such as fillers and dermaplaning in a new salon unit near Glasgow.
The new brand would reflect her attention to quality, as well as design of an aesthetics websites with information and booking for her beauty treatments.
The keyphrase for Jade’s treatments was “timeless treatments” and the brand was to reflect Jade’s attention to quality. She wanted the new beauty brand to be subtle, luxury and timeless. Jade told design hero in her brand brief that her treatments are understated, enhancing natural beauty and should be not over-exaggerated. She wanted her brand to reflect those values.
The new brand was to reflect Jade’s attention to quality in her aesthetics treatments: subtle, refined and classy.
Design Hero has created a new brand across a range of mediums, with a brand “style tile” to help Jade visualize her new brand in every situation
The brand has been designed around a jade material theme with a restrained colour and marbled texture palette.
The new logo design is a typography brandmark, with the simple statement “jade aesthetics”. No visual emblem is necessary for the brand.
The typography for the new beauty brand is highly controlled to reflect the structure and quality of Jade’s service.
Design Hero also designed extensive brand collateral for the new beauty brand, including social templates, business cards, flyers and more
Jade needed a professional website for her aesthetics business to help her build trust, sell her services and secure new clients for her startup business. Design Hero has created a new portfolio website for JadeAesthetic promoting her brand across every page of the new website. Here’s the results!
The new website for beauty treatments for Jade is designed to tie in with her new brand and present high-quality aesthetic treatments
The new salon website promote’s Jade’s new studio in Glasgow, and builds trust in her treatments by introducing Jade and her background.
Each service Jade offers is given a stunning page on the new website design.
The imagery, colours and fonts are all chosen carefully to reflect the new branding for Jade Aesthetics.
The new website design uses marble effects and subtle background imagery to immerse the user in a sense of quality.
Each treatment has it’s own page on the website with key info, facts and links to book a treatment online.
The contact page is minimalist, simple and clean to let Jade’s customers book treatments or just get in touch!
Design Hero listened & executed my business ideas very well and understood my marketing niche. Nick also understood that it is difficult to make changes to an aesthetic website through email alone. So he created a Zoom call and took the time to go through all of the website in detail. Highly recommend! 😁