Allure Beauty Salon
Charleen needed a professional new website to promote her salon as she expands her range of services at her Greneock beauty salon from brow treatments, to laser hair removal and other beauty treatments.
The brief for the new salon booking website was minimalist, high brow (excuse the pun) and of course, alluring!
A powerful, restrained website with plenty of whitespace to reinforce the luxury brand, and strong photography with a streamlined online booking process for her customers.
The website integrates “Phorest”, an online booking system for beauty salons. This allows Charleen’s users to book beauty treatments online without leaving the beauty salon website
The hero section for this beauty salon website is minimalist, and uses photography to direct the user’s attention to the headline
The new beauty salon website showcases Charleen’s beauty treatments on the website with powerful thumbnails to draw the user into each service
Each service is given it’s own page on the booking website, with a sticky book button in the corner of the site to encourage bookings
The sense of minimalism on the new web design is continued to the about page, where Charleen’s staff and business are promoted on the new website with powerful photography
The new beauty salon wesite draws the user down the page, with opaque headlines highlighting “Allure Beauty” which pan as the user scrolls down the page for a powerful parallax effect.
As well as design and build of the new online booking website for the salon, Design Hero also helped Charleen with social media marketing:
Design Hero took over social media management for the Facebook account, For Chrarleen the main value of our social media marketing service was that it freed up spare time and allowed her to get back to running her business!
We helped promote Allure’s new laser treatment services with a social media marketing campaign using targeted facebook ads to target niche audiences who would be interested in this exciting new service from Allure Beauty Salon.