Charleen runs an award-winning beauty salon in Greenock. Charleen contacted Design hero to build a new booking website for her salon, and help promote her services online with digital marketing. We put together a new website designed from scratch for online bookings, as well as a social marketing campaign to help Charleen promote a new line of services from her Greenock salon including Laser Hair removal, brow treatments and more.
Allure, by definition, means “The power to entice or attract”. We seized on this literal meaning of the brand, and our web designers focussed on building a powerful online booking website that would attract new customers, tease the salon’s services, and encourage visitors to the salon website to book her beauty treatments online.
As well as design and build of the new online booking website for the salon, Design Hero also helped Charleen to rebrand the salon for a more professional, luxury salon brand image.
Charleen’s beauty salon has grown over the years and she needed a brand refresh for the salon.
the new brand extended to salon mockups, social media, uniforms and more to present a consistent brand across all touchpoints of the business
The new brand uses softer nude tones and serif fonts to convey a more “grown up” approach to the brand than before.
Design Hero created social media designs for the salon to use across her instagram and facebook channels.
We helped promote Allure’s new laser treatment services with a social media marketing campaign using targeted facebook ads to target niche audiences who would be interested in this exciting new service from Allure Beauty Salon.
Design Hero took over social media management for the Facebook account, For Chrarleen the main value of our social media marketing service was that it freed up spare time and allowed her to get back to running her business!
Charleen needed a professional new website to promote her salon as she expands her range of services at her Greneock beauty salon from brow treatments, to laser hair removal and other beauty treatments.
The brief for the new salon booking website was minimalist, high brow (excuse the pun) and of course, alluring!
A powerful, restrained website with plenty of whitespace to reinforce the luxury brand, and strong photography with a streamlined online booking process for her customers.
The hero section for this beauty salon website is minimalist, and uses photography to direct the user’s attention to the headline
The new beauty salon website showcases Charleen’s beauty treatments on the website with powerful thumbnails to draw the user into each service
Each service is given it’s own page on the booking website, with a sticky book button in the corner of the site to encourage bookings
The sense of minimalism on the new web design is continued to the about page, where Charleen’s staff and business are promoted on the new website with powerful photography
The new beauty salon wesite draws the user down the page, with opaque headlines highlighting “Allure Beauty” which pan as the user scrolls down the page for a powerful parallax effect.
The website integrates “Phorest”, an online booking system for beauty salons. This allows Charleen’s users to book beauty treatments online without leaving the beauty salon website