A new brand and website design for car mechanics in Renfrew
Sectors
The Brief
For the last 15 years Amanda and Alistair have been building Renfrew Motor Engineers into the most highly reviewed car mechanics in Renfrew. They had decided to refresh their shop frontage to provide a better experience for the customer. They quickly realized this was only half the story, as while some of their customers walked in the front door, they had forgotten to update their online “front door” to match!
They didn’t have a brand in place to convey their dedication to customer service and their website certainly didn’t reflect the superior quality of their car mechanics service. Alistair and Amanda approached Design Hero to design new car mechanic branding, and build a new website for the garage which would help them secure new business.
They have literally hundreds of positive reviews between Google and Good Garage Scheme. this was something that I wanted to convey with a new brand design for mechanics and garages , and throughout the new website for the garage.
The results are a professional motor mechanics brand that can be used across print, social and web. We also created a new website for Renfrewshire garage which reflects the quality of their business; a new “digital shop front” which welcomes new customers in the door!
⭐ Branding design for local car garage
⭐ Branding design for car mechanics in Renfrew
We designed a new car mechanics brand and created a new website for Renfrew Motor Engineers to build a strong brand personality for the most highly reviewed car mechanics in Renfrew
Renfrew Motor Engineers are dedicated to high-quality customer service, but the same meticulous care wasn’t clear in their current brand. In fact they didn’t have much of a brand in place. They asked Design Hero to step in. As well as the new website we came up with a brand identity for the garage which would inject some personality into the motor mechanics brand and establish their businesses as the go-to mechanics in Renfrew for customer service.
Branding guide for Renfrew Motor Engineers
Design Hero has designed a new brand for our motor engineers in Renfrew. The new
A minimalist logo design for mechanics
Renfrew Motors were keen to stress the pride they take in their business. Design Hero proposed a “Stamp style” garage logo design which would reflect the unique stamp they put on customer service.
Branding for motor garages
But a brand is more than just a logo. Design Hero investigated how this logo would be used in the context of the garage branding.
We designed a fresh car garage brand
We build a brand identity for Motor Engineers exploring colours, fonts, brand patterns, imagery and more. At Design Hero we build brands which can be used across a wide range of marketing platforms, to establish brand touchpoints for print, web and social.
Garage branding design
We also showed the client how to use their new garage branding in context, with our garage brand identity guidelines to show how to use the logo, fonts, colours and more in their branding.
📱 Website designers for Motor garages
💎 brand designers for car garages
Car Mechanics web development
The old website was cluttered with no real hierarchy; It lacks any credibility or trust, and didn’t communicate what makes Renfrew Motor Engineers really special as a garage.
The old website for Renfrew Motor Engineers didn’t convey the quality of service. Alistair and Amanda asked Design Hero to establish a new brand for their car garage in Renfrew, and build a new website for the garage to encourage more bookings and showcase their dedication to the quality of customer service.
The goals for the new motor mechanics website were to…
- Help Renfrew Motor Engineers get found online with more enquiries
- Improve onpage conversions to increase calls
- Convey Renfrew Motor Engineers dedication to quality of service.
A clean, minimalist website design
The new landing page for Renfrew Motor Engineers uses ample whitespace to present a high-quality, clean brand appearance.
A new landing page for Renfrew garage
The old garage website was cluttered with information. The new garage website is clean with important information cleanly presented on the website.
The perfect website for car mechanics in Renfrew
Renfrew Motor Engineers are one of the best rated car mechanics in Renfrew. We wanted to convey this with a the new website for car mechanics in Renfrew; their review ratings are clearly displayed on the new website design.
Accolades and reviews on the new website
We also took snippets from over 300+ review and displayed Renfrew Motor Engineer’s happy customers on the new motor engineers website.
Mechanics services on the new website
Each service has been given room to breathe with its own page on the website. A stunning open website design with lots of whitespace emphasizes the quality of service from Renfrew Motor Engineers.
Service website pages
The service pages present clean information, along with critical info and actions in a handy sidebar.
Design Hero have emphasized the key benefits of this car mechanics service in Renfrew using icons and emblems from the brand.
Mechanic websites optimized for leads
The new website for car mechanics in Renfrew generates leads for the business via a sticky contact button in the footer, as well as prominent, well designed call to actions on the new garage website.
Contact Page on motor garage website
The contact page gathers leads on the new website for car mechanic services. The new brand has been integrated into the website with use of brand colours and motifs throughout the new website.
“
Delighted with the website Nick at Design Hero built for us. He was extremely helpful in assisting us on the best ways to move forward with our web page. He updated us often on progress and what he required from us. He not only designed our website but our logo and brand also. Again brought forward many suggestions and again very prompt in completing logo. Nick is friendly and professional and I would happily work with him again and would highly recommend to any business.
Amanda Ayr
Renfrew Motor Engineers
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