Daw is home to several diverse brands and provides hundreds of business services to national household names from a large warehouse in Port Dundas, Glasgow.
Their diverse range of services include digital printing, kitchen manufacture and installation, fitout of marketing suites and marketing signage to name just a few.
Daw previously had a number of separate websites for each brand.
Each website served basic information, but the approach was scattershot, and the websites were failing to bring in any enquiries.
Daw was growing rapidly, but their customer base consisted of a small number of large housing developers.
They wanted to diversify their customer base, spread their eggs across a number of baskets, and break into a number of different markets.
The opportunity was there: hotels, gyms, shops, retail units and more could benefit from the services Daw provides. The only thing missing was a way to reach them.
Daw asked Design Hero to design and build a website with national reach, which would clearly advertise Daw’s business services, and bring in enquiries from new types of customers and market sectors.
Nick has done a fantastic job with the new website.
We wanted to expand our business and the new website is helping us reach new types of customer that we didn’t have access to before.
The challenge with the new website was complexity:
In order to reach those new customer markets, the website had to grow exponentially.
Daw consists of 5 brands, with hundreds of services under each brand.
My goal was to grow the website into a platform with national reach, and build a website with a clear navigation path for the user.
Each brand received a main link in the main menu, with a sticky submenu to host the individual services.
This gives the user the best possible experience and allows them to navigate quickly to where they want to go, and contact Daw at any time to make an enquiry.
I developed a bespoke family of icons for Daw to communicate each service clearly. For the user this sends a clear message of the services that are available from Daw.
The site features a number of brands and page structures. The website uses a multi-tier menu, and sticky navigation bars to help the user find where they are on the site at any point.
This page on the website shows how all the branches of the business come together and shows the rich heritage of Daw in Glasgow
The theme of the site was black and orange throughout, with a restrained colour pallette which helps the site content stand out clearly.
Each brand under Daw has it’s own dedicated page which acts as a marketing tool for the business. Each brand has it’s own case studies and a list of services.
Individual service pages were grown from a simple bulletlist, into a an individual page for each service, with pages of copy written to promote each service on Google
As a sales led website one of the key conversion goals was gathering new enquiries. The new website is designed to gather leads with sticky contact opportunities, enquiry popups and other lead generation techniques to improve sales.