Testimonial coming soon…
The challenge with the new website was complexity:
In order to reach those new customer markets, the website had to grow exponentially.
Daw consists of 5 brands, with hundreds of services under each brand.
My goal was to grow the website into a platform with national reach, and build a website with a clear navigation path for the user.
Each brand received a main link in the main menu, with a sticky submenu to host the individual services.
This gives the user the best possible experience and allows them to navigate quickly to where they want to go, and contact Daw at any time to make an enquiry.
I developed a bespoke family of icons for Daw to communicate each service clearly. For the user this sends a clear message of the services that are available from Daw.
The site features a number of brands and page structures. The website uses a multi-tier menu, and sticky navigation bars to help the user find where they are on the site at any point.
This page on the website shows how all the branches of the business come together and shows the rich heritage of Daw in Glasgow
The theme of the site was black and orange throughout, with a restrained colour pallette which helps the site content stand out clearly.
Each brand under Daw has it’s own dedicated page which acts as a marketing tool for the business. Each brand has it’s own case studies and a list of services.
Individual service pages were grown from a simple bulletlist, into a an individual page for each service, with pages of copy written to promote each service on Google
As a sales led website one of the key conversion goals was gathering new enquiries. The new website is designed to gather leads with sticky contact opportunities, enquiry popups and other lead generation techniques to improve sales.