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Salon Branding for aesthetics treatments

The Challenge

Design a new brand to attract the right customers for subtle aesthetics treatments.

The Deliverables
  • Design of luxury brand identity
  • Development of new website
Sectors

Beauty & Fashion

The Brief

Jade Cattan approached Design Hero to design a new luxury brand for her aesthetics treatments business. Jade has years experience as a practicing nurse and wanted to turn that experience into her own business offering aesthetics treatments such as fillers and dermaplaning in a new salon unit near Glasgow.

The new brand would reflect her attention to quality, as well as design of a website for a beautician with information and booking for her beauty treatments.

πŸ’Ž brand identity for beautician
πŸ“± social media for beautician
πŸ’Ž branding design for beautician
πŸ’Ž brand identity for beautician

A new brand identity for beautician in aesthetics

The keyphrase for Jade’s treatments was “timeless treatments” and the brand was to reflect Jade’s attention to quality. She wanted the new beauty brand to be subtle, luxury and timeless. Jade told design hero in her brand briefΒ  that her treatments are understated, enhancing natural beauty and should be not over-exaggerated. She wanted her brand to reflect those values.

Branding for Beauticians

The new brand was to reflect Jade’s attention to quality in her aesthetics treatments: subtle, refined and classy.

branding design for beautician

Brand style tile

Design Hero hasΒ  created a new brand across a range of mediums, with a brand “style tile” to help Jade visualize her new brand in every situation

Brand concept

The brand has been designed around a jade material theme with a restrained colour and marbled texture palette.

Logo Design

The new logo design is a typography brandmark, with the simple statement “jade aesthetics”. No visual emblem is necessary for the brand.

Brand typography

The typography for the new beauty brand is highly controlled to reflect the structure and quality of Jade’s service.

Brand collateral

Design Hero also designed extensive brand collateral for the new beauty brand, including social templates, business cards, flyers and more

Salon website
beautician website developers
beautician website
websites for beauty treatments

Aesthetics Treatments web development

Jade needed a professional website for her aesthetics business to help her build trust, sell her services and secure new clients for her startup business. Design Hero has created a new portfolio website for JadeAesthetic promoting her brand across every page of the new website. Here’s the results!

The new salon website

The new website for beauty treatments for Jade is designed to tie in with her new brand and present high-quality aesthetic treatments

salon web design

The new salon website promote’s Jade’s new studio in Glasgow, and builds trust in her treatments by introducing Jade and her background.

aesthetic treatments

Each service Jade offers is given a stunning page on the new website design.

Treatment portfolio website

The imagery, colours and fonts are all chosen carefully to reflect the new branding for Jade Aesthetics.

Branded salon website

The new website design uses marble effects and subtle background imagery to immerse the user in a sense of quality.

Web development for beauty treatment

Each treatment has it’s own page on the website with key info, facts and links to book a treatment online.

Contact Page

The contact page is minimalist, simple and clean to let Jade’s customers book treatments or just get in touch!

Our Results
“

Design Hero listened & executed my business ideas very well and understood my marketing niche. Nick also understood that it is difficult to make changes to an aesthetic website through email alone. So he created a Zoom call and took the time to go through all of the website in detail. Highly recommend! 😁

Jade
Jade Aesthetics
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07775151216
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