Refresh a personal brand for Emma Gray Shepherdess to capture the spirit of her dog training, media appearances and life on Ardros Farm.
Emma Gray hit the headlines after becoming the youngest shepherdess in the UK, taking sole tenancy of the 100-acre Fallowlees Farm in Northumberland.
Now a decade later she and her husband Ewan are managing a much bigger farming enterprise, together they run 600 crossbred sheep and a herd of native cattle – as well as breeding top quality sheepdogs. As well as sheepdog training, sales for livestock and working dogs, Emma also penned a number of successful books for sale on Amazon.
Emma Gray recently moved from Fallowlees in Northumberland to Ardros Farm in Argyll & Bute with our sheep, cows and dogs. With new move Emma’s brand no longer encompassed her expanding business. Emma Gray approached Design Hero to refresh her brand and come up with a new website to capture the spirit of her dog training, media appearances and life on Ardros Farm.
This project was a tricky one to define for Design Hero, because Emma Gray as a celebrity has many aspects and interests to her personal brand. There were several objectives that become clear for the new brand for Ardros Farm:
The new brand design goes beyond the original “Emma Gray shepherdess” logo. this new brand aims to captures Ardros Farm’s legacy:
Training and breeding world-renowned working dogs. The new brand is built around the collie dog and the indomitable working dog spirit of the breed.
We spoke to Emma at length about her needs for her new brand, and the new direction of Ardros Farm to take her business to the next level. Her new brand aims to capture the remoteness of Ardros Farm, the spirit of the working dog and the trials and tribulations of life on Ardros Farm.
The Collie’s heritage can be tracked all the way back to the original wolf, with this breed of dog retaining many of their ancestor’s herding and hunting instincts.
The new logo embodies the Collie working dog, with a tribal style to bring out the raw strength, lean
endurance and fierce hunting spirit that makes this breed so well suited to herding
we created an inverted design of the logo for use on dark backgrounds to retain the instantly recognisable
black and white Collie markings.
For every new brand Design Hero creates, we give our client a brand guideline to show Emma Gray how to use her new branding in a variety of scenarios.
With the new brand for Emma Gray and Ardros Farm we aimed to capture some of the remoteness and wildness of Ardros Farm.
This wild spirit of the new brand was aided by stunning photography to highlight the unique location of Ardros Farm with stunning remote landscapes and
The colour palette for the Ardros Farm brand uses soft, but saturated natural colours to evoke the scenery at Ardros Farm.
At Design Hero we don’t just do “logo design”. We create fully fleshed out brands with design brands for the modern digital marketing landscape, including templates and patterns for use on social
The heading fonts use serif font “Libre Baskerville” to bring a sense of adventure and age to the Ardros Farm brand. Whilst a contrasting san-serif font “Brown” is used for the body text to bring a more modern feel to the brand
Our brand “style guides” show how Emma Gray’s new brand design can be used across a range of mediums and marketing materials.
The new website for Emma Gray and Ardors Farm launches just in time for the family appearing on the new season of This Farming Life on BBC 2.
Whilst Emma’s old website was primarily about her dogs. And for good reason; her working dogs are world-renowned and have won awards across the globe.
But the new website has an expanded brief to encompass more of Emma Gray Shepherdess celebrity brand and take advantage of good press and publicity for Ardros Farm as a business.
The new website design services multiple purposes:
Our web developers at Design Hero have designed a new website for Emma Gray Shepherdess to showcase her personal brand and promote her many interests on Ardros Farm.
The new website charts Emma Gray’s journey to stardom as well as her family’s trials and tribulations, first on Fallowlees Farm, and now on Ardros Farm.
The aim for the new website was to create an online platform where her fans can get to know Emma, Ewan and Alexander and promote the family brand.
With fantastic photography and media about Emma Gray and her family ,the new website makes use of rich media content and video to promote Ardros Farm
It was also important for the website to showcase the huge success of Emma Gray’s working sheepdogs, as well as their achievements after leaving Emma’s sheepdog training.
Each dog has its own portfolio page on the website, with key stats and facts about Emma Gray’s world-renowned working dogs and sheepdogs.
Emma penned two books “One Girl And Her Dogs” in 2012; and “My Farming Life” a few years later. Her books chart the trials and tribulations of everyday life on the farm, her life, her heartaches and her joys. This page on the new website promotes her books for sale on Amazon.
Thew new website also features any appearances of Emma Gray and Ardros Farm in the media
Emma Gray has achieved national renown, being featured on national tv as well as numerous publications, magazines and news outlets and it was important to take advantage of that press on the new website.
The new brand promotes the wild and authentic life on the farm showcased on This Farming Life on BBC2, supported by fantastic imagery on the new website.
The new website for Emma Gray also features blog functionality so Emma can keep her fans up to date with the latest news and events on Ardros Farm.
Whilst Emma was keen not to advertise her contact details on the site, Design hero has created a contact page where media outlets and press can contact her to request quotes, or media appearances.
The new website design is tied closely with Emma Gray’s new brand, with muted natural colours and fantastic imagery to immerse the user in the stunning setting of Ardros Farm
Design Hero web developers have also created a system on the website where Emma can manage her own sales listings and advertise farm sales on the new website.
l’ve had a great experience with Nick at design hero, right from the get-go he was able to chat at length about my needs for my new website. He also put up with a great many changes of direction and a lack of any technical ability at my end. feel that he has the right knowledge to take a business to the next level and am very pleased to have found him and his expertise.