Steven is an active member of the business community and well-known throughout Inverclyde for his work in the Inverclyde.
I have helped Steven in various capacities with many of his business ventures, including his chain of cafe bistros:
“Fresh” is a unique CoffeeHouse experience in two locations in Inverclyde including the Oak Mall Shopping Centre, Greenock and Kempock Street in Gourock.
Steven asked me to digitalize his logo, for use in an expanding range of formats as the business marketing branched out to new platforms.
I also helped design a proof for a potential website, and designed promotional graphics for print.
I didn’t design the logo, but Steven asked me to digitalize his entire range of brands for various businesses in a high-quality format for digital and print use. I also investigated a number of conceptual brands for future expansion.
Steven also asked me to produce various versions for every imaginable use.
I explored various concepts for alternative brands for future business ventures.
Various colour schemes were investigated for conceptual businesses
I designed the new website for Fresh Bistro to capture the mouth-watering dishes on offer, and entice new visitors to the cafe.
As well as basic information such as opening times and menu, the website also had to delve into the ethos behind the business, including their ethical hiring practices, and sustainable mindset.
I have worked with Steven on various projects, including production of printed marketing for Fresh Bistro
These teardrop flags were designed to attract attention from a distance:
Simple messages with strong call to actions
This series of posters put the focus on the food.
Simple, but powerful photography sold the story and enticed users into the cafes.
The messaging was restrained and minimalist, to let the photography do the heavy lifting.
The typography was also carefully stripped back to be as simple as possible.