Why is Copywriting essential to convert customers on your website?
Well written content converts visitors into customers and helps you rank higher on Google. That’s why in the design industry, they say that content is king. 👑 Your "copy" is the written content that goes on your website pages.
Google likes fresh content, so it's important to refresh your website regularly.
Simply put more visibility on Google means more sales! 👀 But good copywriting takes hours...
Why is copywriting so important for my website?
There are two main benefits to having well-written content;
- Content defines your brand’s tone and informs your user.
- Good content not only turns visitors into customers
- it’s essential for ranking on Google.
Your "copy" is the written content that goes on your website pages. Your website pages will be laid out, structured and designed around the images and text that goes on that page. This means your content is the single most important thing to think about before you design a website.
Good content turns website visitors into paying customers
Imagine you are building a house: How could you start to build a house without having the plans with room sizes, shapes and dimensions?
Your website pages will be laid out, structured and designed around the images and text that goes on that page.
You could just start building, but your house might end up a bit wonky and you’ll need to go back and rebuild parts of it. This can be a very expensive way of doing things.
But good copywriting is more than just snappy headlines. Good copywriting conveys your brand, the personality of your business, and can convince customers to buy into your business! What's more, it's essential to helping your website rank on Google....
Professional copywriting is essential to rank on Google.
Google likes fresh content, so it's important to refresh your website regularly. By keeping your site updated regularly, you are improving your site's visibility on Google. More visibility means more sales! 🤑
This means writing fresh content regularly, or updating previous content. Your content is a load of bread, Dont let it get stale! By updating your site a little bit at a time you can stay on top of your updates and keep your website up the Google rankings.
How to write content for your website
Copywriting is not for everyone. There are lots of online resources to help you develop this unique skill. You don't need to be Shakespeare to write copy. For tips on writing copy for your website:
- List all the main pages of your site as page headers.
- Under each page header list bullet points of the key information you want to get across.
- Expand each bullet point with a list of relevant sub-topics.
- Write x500 words for each main bullet point in notes.
- Write x250 words for each sub-point in notes.
- Use these notes to create proper English paragraphs and sentences.
- Make sure your tone matches your audience.
Allow plenty of time to write your website content
Nearly all clients struggle with writing the content for their website, and this is the no1 hold up for all website launches. I understand if you’re really struggling with writing this content, I know you’ve been trying to do it for a while without much luck. I know you’re keen to get this site launched and start getting indexed on Google.
Supply of content is the most common delay in web design projects, and needs to be the number one priority for starting any website.But It’s not for everyone. It's a unique skill and requires a lot of time: time many business owners don't have. Please bear in mind that writing copy is very time-intensive and is best started early to avoid delays!
If writing content for your website too much like hard work…
If you have experience of creative writing you should budget around 1 hour per 500 words to research, write, edit and proofread. If you haven't done this before you should allow between 2-3 hours per 500 words.If this sounds a bit too much like hard work, Design Hero can supply a Copywriter for whatever areas of the site you need, and can complement or adapt any copy you already have.
*please note this does not include Keyword research, which is covered by my SEO services