🧹 Working with MacClean Greenock on a Cleaning Business Website

Clean website design for a business in Greenock

I’m thrilled to announce I’m working with Graham from MacClean Greenock to build a new website for a cleaning business in Greenock. 

Graham runs a successful business in Greenock, providing a range of cleaning services for residential markets:

• Carpet Cleaning
• Oven Cleaning
• Leather Cleaning
• Jetwashing
• Exterior Building Washing

Building websites for businesses in the service industry is one of Design hero’s specialities! A business website not only needs to look professional enough to make the right impression, it needs to convert customers into sales.

I’ve recently worked on a business website for Angela’s Soft Furnishings , a service business, in a different market but with very similar goals for the website;

Both are business websites which give the customer all the information they need to know to convert and offer critical trust signals to encourage them to buy into the business.

Creating a website that converts

Every market requires a different approach to web design for conversion.

The cleaning industry is a service industry which requires less trust building that many other industries. This means the user wants key info on display quickly, and ideally just wants to make a call or send an enquiry quickly.

For certain industries, it’s important to get straight to the point, as clearly and as concisely as possible, and offer users a way to convert immediatley.

Critically the new website features the key services on offer straight away, then presents a contact form immediately on the hero section to allows users to convert straight away. This contact form goes further and also allows the user to specify which service they are interested in, to let Graham tailor his pitch to the enquiry:

Want to see more projects for business to business websites?