👨‍👩‍👦‍👦 Accessible Web Design for Inverclyde Home Fresh

Nick Robb

⏱️

🚀 The Launchpad

📆 13 Nov, 2020

During the recent COVID-19 crisis, high street shopping has taken a pounding, while online delivery businesses are booming.

For those isolated at home, deliveries of products, goods and services have become a lifeline.

Inverclyde Home Fresh is one of these lifeline businesses, delivering fresh fruit and veg produce across Inverclyde including Greenock, Gourock, Inverkip, Kilmacolm, and even parts of Argyll.

web design for Inverclyde Home Fresh business — image credit: Greenock Telegraph

The Greenock Telegraph reports on Home Fresh Inverclyde’s explosive growth:

In the last few years, Jordan’s business has grown exponentially, and during the COVID-19 crisis his business has become even more important for those isolated at home.

Many of Jordan’s customers are elderly, who are especially isolated as many have reduced mobility and public transport is at high risk of infection for COVID-1. This means more of the ageing population are venturing online than ever before.

But this isn’t an easy transition: things on the web move fast and it can be hard to keep up. Web design accessibility best practices are essential to help Jordan’s customers place orders as easily as possible.

Web design accessibility best practices

Design hero has helped Home Fresh Inverclyde with website development to make selling online as simple and streamlined as possible so that Jordan’s customers have the most accessible website possible. Home Fresh Inverclyde has now successfully improved the offering from the website and made the user experience easier for all his customers.

Accessible website UI
Ease of user navigation for best online shopping experience
Seamless shopping experience for e-commerce website
A smooth e-commerce checkout process
Large buttons and clickable elements on website
Use of colour to indicate interactivity on the e-commerce website
Use of website fonts for legibility
Make it easier for his customers to place repeat orders

What You'll Learn

E-Commerce website development for Inverclyde Home Fresh

Jordan’s customers can buy their products online via the newly designed e-commerce website for Inverclyde Home Fresh which now supports a number of online payment options to make the online purchase process as seamless as possible.

“This is a last lifeline for people. People who can’t get out and about at all can’t wait for weeks for a supermarket delivery slot, so they’re looking to local businesses. All the traffic from supermarkets is now going to local businesses, which is great. It’s good to see people doing well but it’s a horrible situation.”

Jordan O’Neill, Home Fresh Inverclyde.

Jordan drives across Inverclyde and Argyll to deliver fresh produce and essential items such as adheres to COVID-19 health and safety regulations, knocking the door, leaving a wee dish to collect cash, and standing several steps back.

Jordan and the team are planning to add a list of essential items – like teabags and coffee – to their website so that people can order these too.

shopping cart improvement for E-Commerce website in Inverclyde

Jordan added: “It’s been non-stop.

“I’ve been working from 2.30am until 10pm sometimes.

“I really hope that the new customers who have chosen to use the business will come back when things start to go back to normal.”

As well as improvements across the board for Inverclyde Home Fresh’s customers,
I’ve also made a number of website developments to make Jordan’s life easier in managing the E-commerce website and to automate the admin for the business and for the delivery team.